Marketing Specialist

About Us

MIGDAAM SPORTS COMPANY is a premier fitness and wellness center committed to empowering individuals to achieve their health and fitness goals. We are seeking a dynamic Marketing Specialist to join our team and help us grow our presence in the market.

Key Responsibilities

• Marketing Strategy & Planning:
• Develop and execute marketing strategies tailored to the gym and fitness industry.
• Identify target audiences and create campaigns to attract and retain members.
• Content Creation & Management:
• Create engaging content in Arabic and English for social media, email marketing, and promotional materials.
• Manage and maintain the company's website and digital platforms to ensure up-to-date content.
• Social Media Management:
• Develop and oversee the social media calendar, ensuring consistency in branding and messaging.
• Monitor performance metrics and adjust campaigns to optimize engagement and reach.
• Campaign Management:
• Plan and execute seasonal promotions, events, and campaigns to drive membership and sales.
• Collaborate with internal teams to align campaigns with gym offerings and member experiences.
• Market Research & Analysis:
• Conduct market research to identify trends and opportunities in the fitness industry.
• Analyze competitor strategies and suggest improvements to marketing initiatives.
• Collaboration & Reporting:
• Coordinate with other departments, including sales and operations, to ensure cohesive messaging.
• Prepare regular reports on campaign performance and ROI metrics.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 2 years of experience in marketing, preferably in the fitness or gym industry.
• Proficiency in Arabic and English (spoken and written) is a must.
• Strong understanding of social media platforms and digital marketing tools.
• Excellent communication and organizational skills.
• Creative thinker with the ability to generate fresh ideas to engage target audiences.
• Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.