Marketing Specialist

Overview

We’re looking for a proactive and resourceful Marketing Specialist to join our team across Engenious, Engenious University, and Marathon Labs. Unlike a purely executional role, this position requires someone who can think strategically, work efficiently, and take initiative after receiving general direction.

The ideal candidate won’t just “do tasks” — they’ll evaluate the best way to accomplish outcomes, use technology and automation to work smarter, and keep messaging aligned with company frameworks. You’ll play a critical role in scaling our marketing efforts without unnecessary bottlenecks.

Key Responsibilities

• Content Distribution & Engagement
  • Develop and execute smart social campaigns (LinkedIn, X, Facebook) using automation tools where appropriate.
  • Ensure all messaging aligns with established frameworks and positioning guidelines.
• Campaign Management
  • Build and optimize email campaigns (HubSpot, Zoho, etc.) with clear CTAs and measurable outcomes.
  • Run targeted lead-generation campaigns across digital channels and manage follow-up workflows.
• Automation & Efficiency
  • Proactively identify ways to automate or streamline repetitive tasks (e.g., LinkedIn reply bots, Zapier integrations, AI-powered content distribution).
  • Anticipate scaling challenges — avoid manual processes that break once volume increases.
• Content Optimization
  • Manage YouTube and other media channels with a focus on engagement, SEO, and measurable growth.
  • Repurpose core messaging and assets across platforms using a “Create Once, Replicate Everywhere” (CORE®) approach.
• Event & Community Growth
  • Promote workshops and webinars, leveraging campaigns that maximize attendance and conversions.
  • Apply structured offers and incentive logic (e.g., group discounts, referral perks) without needing micro-approvals.
• Analytics & Reporting
  • Track performance across campaigns, generate insights, and make proactive recommendations.
  • Share learnings regularly with leadership to drive continuous improvement.
• Marketing Funnel Implementation & Design Collaboration
  • Collaborate with designers to implement and optimize marketing funnels using tools like Framer, Webflow, and similar platforms
  
  

Requirements

• Bachelor’s degree in Marketing, Communications, or related field OR proven track record in a similar marketing role.
• 1–2 years of hands-on experience in digital marketing (B2B/SaaS or technology a plus).
• Strong grasp of LinkedIn marketing, content frameworks, and campaign efficiency tools.
• Demonstrated ability to use HubSpot or similar CRMs.
• Familiarity with marketing automation tools (HubSpot, Zapier, ManyChat, etc.).
• Familiarity with project management principles and tools
• Must be highly organized
• Fluent English (written and spoken)
• Excellent written communication and alignment to brand messaging.
• High initiative: ability to anticipate needs and act without step-by-step instructions.
• Understanding of marketing funnel concepts, with the ability to analyze, design, and optimize funnels in collaboration with designers using tools such as Framer, Webflow, or similar platforms

Preferred Qualifications

• Certifications in HubSpot, Google Analytics, Google Ads, or LinkedIn Marketing.
• Experience with AI-powered tools for content creation and campaign scaling.
• Proven examples of solving marketing challenges by creating scalable systems instead of manual fixes.
• Experience with webinar promotion, nurture sequences, and community engagement campaigns.

What Success Looks Like in This Role

• Campaigns run without needing constant oversight.
• Processes scale — no manual bottlenecks.
• Messaging stays consistent across platforms.
• Data-driven insights are proactively shared.
• New ideas and solutions are proposed before problems escalate.