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Marketing Associate, Viking Books & Penguin Books (Hybrid)

New York, United States

Viking Penguin is seeking a Marketing Associate to join our team responsible for marketing Viking, Pamela Dorman Books, Penguin Life, The Open Field, Penguin Books and Penguin Classics, imprints which publish a range of fiction and nonfiction from bestselling and award-winning authors.

As the Marketing Associate, you will coordinate campaigns for assigned titles under the instruction of the Marketing Director, and assist senior title marketers on campaigns. The marketing associate will work collaboratively with publicity, editorial, design, and ad buying teams on a regular basis.

The Marketing Associate should be highly motivated, enthusiastic about publishing, and enjoy reading broadly and often. We seek an individual ready to champion Viking Penguin’s books from day one while working alongside a fun and fast-paced team. To succeed in this role, one must be a detail-oriented self-starter, a strong written and verbal communicator, and an organized multitasker. If you are comfortable asking questions, asking for help when needed, and being an active participant on a collaborative team, this may be the position for you!

About the Team: As part of the Viking Penguin Marketing Department, you will work on books that shape national conversation and culture. We publish world-renowned academics and leaders who inspire new ways of thinking; beloved fiction authors whose novels make their way to the top of the New York Times bestseller list; and wellness experts who arm readers with tools, insights, and encouragement to live fuller, healthier lives. Authors we publish include Amor Towles, Tana French, Richard Osman, Adam Grant, Martha Beck, Dr. Uche Blackstock, Maria Shriver, Matt Haig, and Rebecca Makkai, among many others.

Our team shepherds more than 100 new books into the world each year, in addition to a treasured backlist packed with perennial bestsellers. Marketers are constantly seeking new points of discovery with readers, including but not limited to data-driven advertising strategies, outreach to buzz-building influencers, and generating organic content on owned platforms.

Specific responsibilities include:

With guidance from the Marketing Director, implement creative marketing campaigns for assigned titles, and support senior title marketers with campaign work
Communicate campaign plans and updates with internal stakeholders and externally with authors and agents
Document marketing activities in internal tracking systems and formal campaign summaries
Working with the assistant social media manager, develop social media strategy for assigned titles including content creation, messaging, and timelines
Assist with digital advertising campaigns by drafting copy and providing feedback on creatives and audience targeting
Request and provide feedback to design teams on campaign assets

Please apply if you meet the following qualifications:

A minimum of one year of publishing industry experience in a marketing, sales, social media, publicity, editorial or agency role
Strong familiarity with online book communities (BookTok, Bookstagram, BookTube)
Experience using social media and an interest in the ever-changing social media landscape
Ability to multitask and manage multiple projects in a deadline-driven environment
Excellent written and verbal communication skills

The salary for this position is $56,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.

This hybrid position has occasional in-office responsibilities, including but not limited to in-office meetings, author visits or events, and daily ad hoc administrative projects. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).

Please apply using our ATS system by October 23, 2025 , and include your resume and cover letter for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and look over our hybrid and open-to-remote guidelines on our FAQs page.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC | Job ID: 283664

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