Marketing Specialist

About the Role

The Marketing Specialist is responsible for planning, executing, and optimizing marketing event activities to strengthen brand presence and drive business growth in Saudi Arabia. The role works closely with dealers, regional teams, and cross-functional partners to ensure effective implementation of marketing initiatives, high-quality market materials, and timely support for product launches and brand campaigns.

Key Responsibilities

• Plan and execute annual, quarterly, and monthly marketing activities in collaboration with dealers; monitor and optimize execution to ensure effectiveness.
• Develop and deliver market toolkits tailored to regional needs, including marketing highlights, promotional materials, product sheets, and brochures; lead content ideation, design, and coordination to ensure creativity and quality.
• Provide timely support for product launches, brand initiatives, and other promotional activities across markets, ensuring smooth communication and effective implementation.
• Monitor marketing strategies and major communication campaigns of both the brand and competitors; prepare market analysis reports to support brand strategy adjustments.
• Collaborate with local partners, venues, and suppliers to ensure smooth execution of offline events and marketing activities.

Requirements

• Bachelor’s degree or above in Marketing, Business Administration, or related fields.
• Proficiency in English as working languages.
• Minimum of 2 years of marketing experience; experience in the automotive industry is preferred. Ability to independently plan and execute offline events. Hands-on experience in launching products from 0 to 1 is a strong advantage.
• Proficiency in market research methods and basic data analysis; capable of deriving customer insights and competitor gaps to support strategy development.
• Valid driver’s license and willingness to travel across Saudi cities for events.