Marketing Specialist

Essential Functions & Responsibilities:

Digital Marketing:

• Spearhead & collaborate on upgrades, edits, and changes to Money FCU's automated services, maintaining consistency and excellence across all delivery channels.
• Maintain website, assuring accuracy and timely content and ads.
• Manage our social media presence - engaging and connecting with our members.
• Maintain communication with our members including posts, updates, and rate adjustments, delivering timely and relevant content.
• Lead the charge on website updates, changes, and keeping our online presence fresh and vibrant.
• Continuously monitor our digital marketing efforts to boost engagement and drive results.

Content Creation:

• Understand & maintain knowledge of all credit union policies and procedures to ensure that all marketing communications conform to applicable regulatory and credit union standards.
• Craft compelling written content across diverse platforms, ensuring alignment with Money FCU's brand identity and messaging standards.
• Demonstrate proficiency in contemporary SEO and conversion optimization techniques, specifically in crafting keyword-rich copy tailored for websites, landing pages, banners, and social media platforms.
• Write and edit copy for external communications, maintaining consistency and effectiveness while adhering to SEO and conversion optimization principles.
• Collaborate closely with team to shape and maintain Money FCU's brand messaging.
• Keep Money FCU's brand voice, tone, and messaging on point across all channels, ensuring a unified and impactful brand presence.
• Continuously fine-tune copy based on performance metrics, user feedback, and industry best practices.
• Polish and refine copy for accuracy, grammar, punctuation, and clarity, ensuring flawless content that reflects Money FCU’s commitment to excellence.

Collaborative Teamwork:

• Back up CU’s Call Center and incoming Member Chats and assist with in-person branch lobby traffic. As a staff of eight, it is required that we collaborate on covering the member-facing tasks and assisting each other with critical tasks due to ever-changing day-to-day situations.
• Collaborate with and support teammates, working closely to ensure seamless and positive experiences with members and coworkers.
• Coordinate and/or lead staff training to drive living our mission in every member interaction.
• Perform all other duties as assigned. Some travel and participation in credit union events may be required.

Qualifications:

• Experience with Adobe Creative Suite, InDesign, Photoshop, Office 365, Canva, WordPress, etc.
• Up-to-date with the latest digital technologies and social media trends
• Demonstrates an exceptional sense of creativity
• Experience working in financial services a plus
• Excellent time management skills and exceptional attention to detail
• Experience with graphic design, social media management, event planning and coordination, retail marketing, video creation and editing

Job Type: Full-time

Base Pay: $39,500.00 - $54,400.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Experience:

• Marketing for a Financial Institution: 1 year (Preferred)

Ability to Commute:

• Syracuse, NY 13202 (Required)

Ability to Relocate:

• Syracuse, NY 13202: Relocate before starting work (Preferred)

Work Location: In person