Marketing Specialist

Because the people always make the place. This is retail our way.

Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has 460 stores globally and continues to expand.

What You’ll Do

We are looking for a dynamic and growth-oriented individual to serve as the Marketing Specialist for the US. This role is essential in supporting the development of robust, insight-led marketing strategies and activations across the U.S. region. This role will partner in the planning and execution of national and regional multi-channel campaigns and activations designed to drive store traffic, grow conversion, and increase brand awareness. Operating at a tactical and operational level, this role collaborates cross-functionally with global, regional, and local teams, and external agencies on marketing programming, media campaigns, consumer activations, and brand moments.

As a core member of our Marketing team, you will work cross-functionally with internal leaders and stakeholders and external partners to support and deliver marketing plans that generate measurable results for the US business.

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

Seasonal Brand Planning and Campaign Development:

• Coordinate the planning and implementation of brand events, marketing activations and new store opening events including detailed executional project management and onsite management.
• Support the planning and coordination of macro and regional campaigns across paid, owned, and earned channels—ensuring alignment with global strategies and U.S. market priorities.
• Manage the U.S. Marketing calendar, ensuring visibility and tracking of all key brand, seasonal, media, and partnership initiatives and consumer activations.
• Collaborate with regional and global partners to ensure cross functional alignment for brand and marketing initiatives and activations.
• Collaborate with Buying & Merchandising teams and functional marketing partners to align program strategies with seasonal and category-level priorities.
• Participate in marketing programming development including brief writing, creative toolkit development, content delivery, and stakeholder approvals, and marketplace recaps.
• Own the U.S. marketing critical paths for major campaigns—ensuring milestones are met, risks are flagged early, assets are trafficked, catalogued, and deadlines are consistently achieved.
• Support the planning and execute of all formats of marketing activity. Foster communication, collaboration, and holistic planning between agencies and partners.
• Coordinate and deliver marketing recaps, results dashboards, functional deliverables and inputs for key US and Global meetings, broadcasts, and milestones.
• Support the Marketing function in budget tracking, phasing, and forecasting.

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work. To be successful in this role, you bring 5+ years of experience in integrated marketing, brand strategy, or campaign planning; retail/fashion experience preferred.

• Strong leadership and organizational skills with proven experience managing cross-functional projects and agency partners.
• Exceptional communication and presentation skills, with experience presenting to and influencing at Director and Executive levels.
• Strategic thinker with a high attention to detail and the ability to manage multiple projects simultaneously.
• Strong commercial and consumer acumen and ability to translate business needs into actionable marketing strategies.
• Data-driven with experience using insights to shape marketing strategies and performance reporting.
• Highly proficient in Microsoft Office (especially PowerPoint and Excel); experience with project management tools.
• Knowledge of U.S. fashion, digital marketing trends, and consumer behaviour.
• Demonstrated understanding of integrated marketing, exceptional planning and communication skills, and a sharp focus on efficiency, quality execution, and commercial results.
• Ability to travel 30 – 50 percent of the time.

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry.

This is an exciting opportunity for a fashion-savvy, culture-obsessed, creative, and results-driven professional to shape and elevate our brand presence in the U.S. market. If you’re passionate about storytelling, cultural relevance, and creating impactful consumer and brand moments, we’d love to hear from you!

The pay guidelines for this assignment are:
For promotional opportunities: 10% increase

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There’s real accountability and ownership here as you shape your store, team’s futures, and steer sales. It’s energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!

Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email USACareers@primark.com with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.

REQ ID: REF2165C