Marketing Specialist

Key Responsibilities:

• Assist in the development and implementation of comprehensive marketing strategies for commercial vehicles.
• Conduct market research to identify trends, opportunities, and customer preferences within the commercial vehicle industry.
• Plan, execute, and monitor marketing campaigns across various channels (digital, social media, email, etc.).
• Analyze campaign performance and provide recommendations for optimization.
• Create engaging content for marketing materials, including brochures, newsletters, and social media posts.
• Support brand initiatives to enhance brand awareness and reputation in the commercial vehicles sector.
• Monitor competitors and industry trends to identify potential threats and opportunities.
• Engage with customers through multiple platforms to collect feedback and improve services.
• Organize promotional events and activities to enhance customer interaction.
• Track and report on key performance indicators (KPIs) for marketing initiatives.
• Collaborate with sales, product development, and other departments to align marketing efforts with business objectives.
• Prepare reports and presentations for management on marketing performance and strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing role, preferably in the commercial vehicles sector .
• Strong knowledge of digital marketing channels and tools.
• Excellent written and verbal communication skills.
• Proficient in data analysis and marketing analytics tools.
• Creative mindset with the ability to think outside the box.

Skills:

• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Detail-oriented with a focus on delivering high-quality work.
• Familiarity with social media platforms and content management.