Marketing Specialist

The Marketing Specialist plays a key role in executing marketing strategies to promote the company’s products, services, or brand. This position involves developing campaigns, analyzing performance metrics, managing content creation, and supporting overall marketing initiatives to drive awareness, engagement, and sales growth.

Key Responsibilities:

• Conduct market research and analyze consumer behavior trends.
• Develop and manage content for websites, social media and advertisements.
• Conduct market research to identify trends and opportunities.
• Monitor campaign performance and optimize based on data insights.
• Collaborate with the design, sales, and product teams to ensure brand consistency.
• Maintain and update the marketing database and CRM systems.
• Manage advertising budgets and report on ROI.

Qualifications:

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

Fluent in English (written and spoken) – required.

2+ years of experience in marketing, digital advertising, or social media management.

Proficiency in Google Ads, SEO/SEM, and analytics tools.

Strong writing and communication skills.

Ability to work independently and manage multiple projects.

Excellent communication, creativity, and analytical skills.

Preferred Skills:

Experience with Google Ads, Meta Ads, or similar platforms

Experience with CRM systems

Knowledge of content creation or graphic design tools (Canva, Adobe Suite).

Knowledge of email automation and lead nurturing campaigns

Job Types: Full-time, Permanent

Pay: AED1,500.00 - AED2,000.00 per month