Marketing Specialist

About the Role

This role is ideal for someone who thrives in a creative agency environment and can seamlessly balance digital strategy, social media management, Google Ads, AI-driven marketing, and website development with a strong grasp of traditional marketing principles. This role is intended to grow into a leadership role leading the marketing team

You’ll collaborate with a diverse range of clients, helping to build brands, drive leads, and execute campaigns that deliver measurable results across both digital and offline channels. This is an in-office opportunity and is located in Idaho Falls, Idaho.

Key Responsibilities

• Plan, develop, and manage multi-channel marketing campaigns for a variety of client industries.
• Create, monitor, and optimize Google Ads and paid social campaigns for performance and ROI.
• Develop and manage websites; coordinate with designers and developers for advanced builds.
• Craft engaging social media content across Facebook, Instagram, LinkedIn, TikTok, and other platforms.
• Use AI tools to enhance content creation, analytics, and marketing automation.
• Analyze campaign metrics, prepare reports, and make recommendations for improvement.
• Support brand strategy, messaging, and creative direction for client projects.
• Assist with traditional marketing efforts, including print ads, brochures, radio, and community outreach campaigns.
• Stay current on digital trends, SEO practices, AI advancements, and web marketing innovations.

Qualifications

• 3+ years of professional marketing experience, ideally within an agency or marketing firm.
• Proven expertise in Google Ads, SEO/SEM, and social media advertising.
• Experience with website development (WordPress, Wix, Squarespace, or similar CMS).
• Familiarity with AI marketing and automation tools.
• Excellent copywriting, storytelling, and content creation skills.
• Strong organizational and client communication abilities.
• Working knowledge of traditional marketing and local outreach strategies.

Preferred Skills

• Graphic design experience (Canva, Adobe Creative Suite).
• Knowledge of HTML/CSS and web analytics tools (Google Analytics, Tag Manager).
• CRM and email marketing experience (HubSpot, Mailchimp, Constant Contact).
• Familiarity with A/B testing, conversion tracking, and UX best practices.
• Ability to lead others and manage the workflow of a team.

What We Offer

• Competitive salary
• Opportunities to work with a wide variety of clients and industries
• Creative, collaborative, and growth-focused team culture

If you’re a marketer who loves combining creativity, data, and technology to build standout campaigns—this is your chance to join an innovative agency that values forward-thinking ideas and real results.