Marketing Specialist

• Medical, dental, prescription, and vision benefits
• 24/7 virtual medical care
• Employee Assistance Program for you and your family
• 401(k) with company match
• Company-paid life insurance
• Supplemental insurance for yourself, your spouse/partner, and your children
• Short-term and long-term disability insurance
• Pre-tax Health Savings Account and Flexible Spending Accounts for Health Care or
• Dependent Care
• Pet Insurance
• Commuter accounts
• Employee Perks

• Ensure adherence to GSI brand standards, style guidelines, and corporate visual identity across all marketing materials and communications.
• Build and maintain strong relationships with internal and external distribution partners and vendors.
• Oversee media calendars and ensure timely delivery of creative assets and campaigns, including written content for advertising, email, and social media.
• Support the development and execution of brand messaging for products, services, and educational materials through strategic content creation.
• Collaborate with the clinical team to develop inbound content and expand educational offerings on the company’s learning platform.
• Assist with digital marketing initiatives including SEO, GEO, SEM, social media, display advertising, retargeting, and email campaigns.
• Write and distribute internal and external communications such as newsletters, blog posts, press releases, advertisements, and product announcements.
• Monitor and report on campaign performance and audience segmentation across marketing channels through marketing automation tool.
• Assist with promotional inventory and literature, including ordering, restocking, and preparing materials for trade shows and events.
• Stay current with industry trends, audience behaviors, competitive content strategies to inform overall brand position and competitive differentiation.
• All other duties as assigned.

• Strong knowledge of marketing principles and ability to apply new skills with minimal supervision.
• Analytical thinking and problem-solving capabilities.
• Creative mindset with the ability to generate innovative solutions.
• Excellent verbal and written communication skills.
• Collaborative and proactive approach to cross-functional teamwork.
• Dependable and accountable; follows through on commitments and instructions.

Education and Experience:

• Bachelor’s degree in marketing, advertising, communications, or a related field.
• Minimum of 3+ years of marketing experience, preferably in the medical device or manufacturing industry.

Travel:

• Up to two weeks annually, with potential for international travel.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Physically able to reach, stretch, bend, and sit for long periods of time during a daily routine.
• Must be able to lift up to 25 pounds at times.
• Clear background check including criminal history and education verification.