Marketing Specialist

Job Overview

At Myna Therapy Services, we believe in the power of connection and the impact of effective communication. We are looking for a passionate and creative Marketing Specialist to join our dedicated team. In this role, you’ll be more than just a marketer; you will be a vital part of a mission-driven organization that helps individuals find healing and support through therapy.

As our Marketing Specialist, you will have the opportunity to shape and share our story with the world. Your unique blend of creativity and strategic thinking will allow you to develop and implement comprehensive marketing strategies that enhance our brand visibility and foster genuine connections with our community. You’ll engage with diverse audiences across various channels—from social media to email campaigns—and actively participate in community events to ensure that our message resonates deeply with those who need our services.

Your Day-to-Day Responsibilities Will Include:

• Developing Integrated Marketing Campaigns: Create and implement cohesive marketing strategies across digital and print platforms, including social media, email, SEO, content marketing, and advertising initiatives.

• Engaging with Our Community: Actively participate in community events to foster relationships and ensure our message resonates with those who need our services.

• Content Creation: Craft compelling copy for various marketing materials such as blogs, newsletters, advertisements, and landing pages, ensuring that all content reflects the heart of Myna Therapy Services and aligns with our mission to spread hope through hospitality.

• Managing Social Media Efforts: Oversee our social media presence on platforms like Facebook, Instagram, LinkedIn, and Twitter to build brand awareness and encourage community engagement.

• Optimizing Digital Presence: Enhance website content using SEO best practices, maintain and update WordPress sites, and utilize marketing automation tools for targeted email marketing strategies.

• Conducting Market Research: Analyze market trends, competitor activities, and customer preferences to inform strategic planning and improve our services.

• Monitoring Campaign Performance: Track and analyze campaign results using tools like Google Analytics, preparing detailed reports to measure ROI and guide future initiatives.

• Collaborating Across Teams: Work closely across departments to design promotional strategies for new products or services and to assist in budgeting for marketing projects.

• Creating Visual Content: Design visual content that supports branding efforts across all channels.

• Staying Innovative: Monitor industry developments in digital marketing trends to keep our campaigns fresh and effective.

Skills

• SEO Expertise: Proven ability to enhance online visibility and drive organic growth, allowing us to reach more families who need our services and spread hope through effective messaging.

• Social Media Savvy: Strong social media marketing skills with hands-on experience managing multiple platforms. You’ll engage with our diverse audience, share inspiring stories, and foster a compassionate community online.

• Multichannel Marketing Knowledge: Understanding of integrated multichannel marketing strategies that combine digital advertising, print media, email campaigns, and performance metrics. You will help harmonize our messages across various touchpoints for maximum impact.

• Advertising Sales Experience: Familiarity with advertising sales processes, including creating proposals and cultivating client relationships. Your personable approach will help forge meaningful connections that amplify our mission.

• Creative Design Proficiency: Skilled in Adobe Creative Suite, you will design engaging visual content that captures the essence of Myna Therapy Services and resonates with families seeking support.

• Digital Marketing Insight: Deep understanding of digital channels like Google Analytics, Google Ads, Facebook Advertising, email marketing platforms, and marketing automation tools. Your analytical mindset will help refine our strategies and improve engagement.

• Content Marketing Knowledge: Familiarity with content marketing principles, including compelling copywriting tailored for diverse audiences. You’ll craft narratives that connect with families on an emotional level, reflecting our commitment to hospitality.

• B2B Marketing Background: Experience in B2B marketing strategies aimed at corporate clients or partners, which will be essential in building collaborations that enhance our community outreach.

• E-commerce Management: Ability to manage e-commerce platforms and optimize product listings for online success, ensuring that our offerings are accessible to those who need them most.

• Technical Website Skills: Proficiency in WordPress website management and basic HTML coding knowledge for customization. You’ll ensure that our online presence reflects our mission and is user-friendly.

• Research Acumen: Strong research capabilities to analyze market data and consumer insights effectively, informing our marketing strategy and helping us stay attuned to community needs.

• Exceptional Communication: Excellent communication skills for crafting persuasive copy that aligns with our brand voice and campaign goals, making our message resonate authentically.

• Analytical Approach: An analytical mindset with the ability to interpret data from tools like Google Analytics, enabling you to continuously refine our campaigns and enhance their effectiveness.

• Support for Product Launches: Experience supporting product launches through integrated promotional activities, with familiarity in budgeting for large-scale projects contributing to our ongoing excellence.

Education and Experience

Education:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A focus on digital marketing or nonprofit marketing is a plus.

• Relevant certifications in digital marketing, SEO, content marketing, or social media marketing (e.g., Google Analytics, HubSpot, Hootsuite) are highly desirable.

Experience:

• Minimum of 2-4 years of experience in marketing, preferably within a nonprofit or community-focused environment. Experience in healthcare or social services organizations is a bonus.

• Proven track record of developing and implementing successful marketing campaigns across digital and print platforms.

• Demonstrated experience managing social media accounts and creating engaging content that drives interaction and brand awareness.

• Familiarity with email marketing platforms and marketing automation tools, along with hands-on experience in analyzing campaign performance metrics.

• Experience in market research and audience analysis to inform strategic decisions and enhance community engagement efforts.

• A strong portfolio showcasing previous marketing projects, including examples of content creation, social media management, and visual design work.

• Experience with Adobe Creative Suite and website management (WordPress) preferred.

• Background in building partnerships or collaborations, particularly with local businesses or community organizations, to strengthen outreach and impact.

Join us as a Marketing Specialist if you're passionate about crafting compelling stories that resonate across channels! Bring your creativity, strategic thinking, and enthusiasm for digital innovation—help us shape memorable brand experiences that captivate and uplift families in our community!

Job Type: Full-time

Pay: $47,069.58 - $56,685.95 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person