Marketing Specialist

About the Role

VHV Reasürans is looking for a dynamic Marketing Specialist who is eager to contribute to shaping a strong and trusted brand in Türkiye. This role offers the opportunity to take an active part in building meaningful connections with our business partners and clients while supporting the development of innovative B2B and B2C marketing initiatives that reflect VHV’s values of reliability and excellence.

Key Responsibilities

Brand and Content Management

• Ensure brand consistency across all internal and external communications.

• Coordinate with agencies on brand messaging and positioning.

• Develop engaging content for press releases, blogs, social media, and internal announcements.

• Maintain message coherence across all communication platforms.

Digital and Media Communications

• Work with agencies to execute social media and digital marketing activities.

• Contribute to content creation for websites and other digital platforms.

• Support media relations by preparing press materials, organizing media events, and tracking coverage.

• Conduct media monitoring and prepare periodic reports.

Internal and External Communications

• Assist in implementing internal communication plans and distributing company announcements.

• Support communications with agencies and brokers, ensuring timely and accurate information flow.

• Prepare and execute email marketing campaigns.

Event and Project Coordination

• Support the planning and execution of corporate events, conferences, and sponsorship activities.

• Coordinate logistics with vendors and internal stakeholders to ensure successful outcomes.

Market Research and Business Development

• Conduct research on industry trends, competitors, and stakeholder perceptions.

• Facilitate communication for potential brand collaborations.

Administrative and Financial Coordination

• Support budget tracking, reporting, and expense management for marketing activities.

• Coordinate invoice processing, vendor communication, and procurement activities.

• Track supplier contracts, ensuring timely execution and compliance with internal procedures.

• Prepare supporting materials for internal and external audits.

Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, or a related field.

• 2–5 years of relevant experience.

• Strong written and verbal communication skills in Turkish and English.

• Proficiency in MS Office (especially Excel and PowerPoint).

• High attention to detail, strong organizational skills, and the ability to manage multiple tasks simultaneously.

• Knowledge of digital marketing tools and social media management as well as design tools such as photoshop is an asset.

Our Values and Work Environment

We are looking for a self-starter who values discipline, honesty, integrity, accountability, and open communication, and who understands that these principles form the foundation of trust and teamwork at VHV. Every team member in the marketing department is expected to ensure that all marketing-related tasks are recorded, tracked, and completed in a timely, transparent, and ethical manner, reflecting the integrity and professionalism that define our brand.

In return, we offer a supportive and mentorship-driven environment where team members can learn every aspect of marketing within the insurance sector, from B2B to B2C strategy and communication, while working in a safe and inclusive setting that encourages creativity, professional growth, and the freedom to explore individual talents and projects.

Why Join Us

At VHV Reasürans, part of the German insurance leader VHV Gruppe, you’ll be part of a dynamic and collaborative environment that values creativity, precision, and continuous professional growth. Working across diverse teams and disciplines, you will contribute directly to shaping our brand identity and advancing our communication strategies in the Turkish market.