Marketing Manager and Creative Strategist

Tam İş Tanımı

Marketing Manager & Creative Strategist - Canadian Brand

Location: Office- Remote

Working Hours: Monday to Friday, 9:00 AM 5:00 PM (Weekend post and task must be ready)

Contract Type: Independent contractor

Language: English& Turkish

About Purolabs

A private brokerage company make business all around of the world.

The Role

We're looking for a Creative Strategist who lives and breathes performance marketing and creative. You're equal parts strategic thinker and compelling copywriter - someone who owns the creative vision behind our paid social campaigns and webpage while writing the scripts, briefs, and copy that bring them to life.

This isn't just about pretty ads - it's about understanding customer pain points, crafting messages that resonate, and driving real growth through performance-focused creative that converts. You should be the kind of person who obsesses over hook rates, studies competitor ads for fun, and gets genuinely excited when you crack a winning angle.

What You'll Be Doing

Strategy & Planning

• Develop end-to-end creative strategies aligned with customer acquisition targets
• Conduct competitor analysis and trend research to keep our creative cutting-edge
• Map out creative testing roadmaps and campaign calendars

Copywriting & Content Creation

• Write compelling direct-response copy, UGC scripts, and ad copy for Meta and LinkedIn
• Craft hooks, CTAs, and messaging that convert browsers into buyers
• Develop copy for landing pages, email campaigns, and marketing materials
• Translate complex supplement science into clear, benefit-driven messaging

Production & Collaboration

• Create detailed creative briefs for designers and video editors
• Collaborate with our graphic designers and marketing team and photographer
• Manage the creative production pipeline from ideation to launch

Performance & Optimisation

• Analyse creative performance metrics including CTR, CPA, hook rate, conversion rate, and ROAS
• Implement A/B testing and rapid iteration based on data insights
• Present weekly performance reports with actionable recommendations

What We're Looking For

Essential Experience

• 2+ years of proven experience in creative strategy and copywriting for DTC brands
• Strong portfolio demonstrating successful paid social campaigns with measurable results
• Significant experience writing scripts for UGC creators, Meta ads, LinkedIn and TikTok ads
• Deep understanding of marketing psychology, emotional triggers, and conversion copywriting
• Data-driven mindset with ability to turn metrics into actionable creative insights
• Exceptional communication skills and obsessive attention to detail

Technical Requirements

• Expert-level copywriting for performance marketing
• Proficiency with Meta Ads Manager and TikTok Ads Manager
• Available during Istanbul working hours
• Fluent English (written and spoken) - all application materials must be in English

Bonus Points

• Experience with competitor research tools (Motion, Foreplay, MagicBrief)
• Background in luxury, luxury car, house , or yachting industry
• Experience directing on-camera talent or creators

Your Personality

• You live and breathe performance marketing - genuinely obsessed with what makes ads work
• Passionate about creative strategy and social trends
• Excellent communicator who values clarity and over-communication
• Solutions-oriented with high emotional intelligence
• Naturally detail-oriented and triple-checks everything
• Collaborative, adaptable, and thrives in fast-paced environments

Why Join Us

• Office or remote with flexibility during Istanbul hours
• Competitive salary and paid time of
• Real ownership over creative strategy and direction
• Work on campaigns that genuinely improve people's about sector
• Make the webpage always alive and updated

How to Apply

Please submit your application via LinkedIn including:

• Your CV (in English) highlighting your experience
• A link to your portfolio or examples of your creative strategy work
• A 2-minute video introduction telling us why you're excited about this role and what makes you the right fit

Important Requirements

• This is an employment contact
• Applications welcome from Istanbul only
• All materials (CV, portfolio, video) must be submitted in English
• Applications without both a portfolio and video will not be considered

İş Türü: Tam zamanlı