Marketing Specialist

Job Summary
We are seeking a dynamic and results-driven Marketing Specialist to elevate our brand presence across multiple channels. In this role, you will develop innovative marketing strategies, execute compelling campaigns, and analyze performance metrics to ensure maximum engagement and growth. Your expertise in digital marketing, content creation, and advertising sales will be instrumental in driving our business forward. Join us to craft impactful marketing initiatives that resonate with our target audiences and deliver measurable results!

Duties

• Design and implement multichannel marketing campaigns utilizing platforms such as social media, email, print, and digital advertising to boost brand visibility.
• Manage social media marketing efforts across Facebook, Instagram, LinkedIn, and other relevant channels to engage audiences and grow followers.
• Optimize website content using SEO best practices and maintain WordPress sites to enhance user experience and search engine rankings.
• Develop engaging content marketing materials including blog posts, newsletters, product descriptions, and promotional copy aligned with brand voice.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and improve conversion rates through targeted messaging.
• Conduct research on market trends, competitors, and customer preferences to inform strategic decisions.
• Analyze campaign performance using Google Analytics and other analytics tools; prepare reports to measure ROI and identify areas for improvement.
• Collaborate with sales teams on advertising sales initiatives and support product management efforts for new offerings.
• Manage budgets for advertising campaigns including Google AdWords and print advertising to maximize ROI.
• Support e-commerce initiatives by optimizing product listings and implementing performance marketing strategies aimed at increasing online sales.

Requirements

• Proven experience in digital marketing, content marketing, SEO, social media marketing, and performance marketing strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation platforms.
• Strong copywriting skills with the ability to craft compelling messages tailored for B2B (business-to-business) audiences.
• Knowledge of e-commerce platforms and online advertising techniques to drive sales growth.
• Excellent research skills coupled with analytical thinking to interpret data insights effectively.
• Ability to manage multiple projects simultaneously while adhering to deadlines within budget constraints.
• Experience in print advertising and traditional marketing channels is a plus but not required. Join us as a Marketing Specialist where your creativity meets strategy! Bring your passion for digital innovation and make a tangible impact through inspiring campaigns that captivate audiences worldwide!

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Associate (Preferred)

Experience:

• Marketing : 1 year (Required)

Work Location: In person