Marketing Specialist

Job Summary:

The Marketing Specialist will be responsible for planning and executing marketing campaigns, managing social media platforms, analyzing market trends, and supporting overall brand growth. The ideal candidate should be creative, data-driven, and capable of delivering measurable marketing results.

• Develop and implement marketing campaigns across digital and offline channels.
• Manage social media accounts (content creation, posting schedules, engagement, and reporting).
• Conduct market research to identify trends, customer needs, and competitor activities.
• Create and optimize online ads (Facebook, Google, Instagram, etc.).
• Coordinate with the design team to produce promotional materials.
• Monitor campaign performance and prepare analytical reports.
• Assist in organizing events, exhibitions, and promotional activities.
• Enhance brand awareness and ensure consistent brand identity.
• Collaborate with sales teams to align marketing activities with business goals.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1–3 years of experience in marketing or a similar role.
• Strong understanding of digital marketing tools and analytics.
• Excellent communication and content-writing skills.
• Knowledge of social media management and advertising platforms.
• Creative mindset with strong attention to detail.
• Ability to work under pressure and meet deadlines.

• Experience with graphic design tools (Canva, Photoshop).
• Basic video editing skills.
• Knowledge of SEO and SEM principles.