MARKETING SPECIALIST

Location: Torrance, California
Job Type: Permanent
Compensation Range: $70,000 - 100,000 per year

We are seeking a proactive Marketing Specialist to join our team in our Torrance, CA headquarters. You will be responsible for executing and managing a wide range of marketing activities with the core goal of generating leads and increasing brand awareness for our innovative educational software products.

This full-time, in-office role requires a marketer capable of managing both digital and traditional campaigns, diligently analyzing performance, and collaborating effectively across various teams to achieve our growth objectives. If you are passionate about education technology and ready to drive measurable marketing success, we invite you to apply!

Responsibilities:
Campaign & Strategy Execution

• Develop, execute, and manage integrated marketing campaigns (B2C and B2B) targeting Teachers, Education Leaders, and Parents within the K-5 education market.
• Drive lead generation initiatives through various channels, focusing on securing qualified prospects for the sales team.
• Support strategic efforts in the development of market messaging and product positioning.

Digital Marketing & Analytics

• Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings and drive website traffic.
• Execute data-driven Email Marketing campaigns, including list segmentation, content creation, deployment, and performance analysis.
• Manage and maintain corporate Social Media Marketing channels, focusing on engagement and lead conversion.
• Utilize Google Analytics to monitor website performance, campaign effectiveness, and user behavior, providing regular reports and actionable insights.
• Coordinate with internal/external teams on website updates and Web Services to ensure marketing alignment.

Traditional & Outreach Marketing

• Assist in the planning and execution of focused Telemarketing campaigns to support sales and lead nurturing efforts.
• Develop materials and strategies tailored for both business-to-consumer (B2C) and business-to-business (B2B) audiences in the K-5 education space.

Qualifications:

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 2-5 years of progressive experience in marketing, preferably in the technology or education sector.
• Proven experience executing multi-channel marketing campaigns.
• Required Skills & Competencies.
• Hands-on experience with SEO tools and best practices.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Pardot).
• Demonstrated expertise in utilizing Google Analytics for reporting and optimization.
• Strong understanding of social media platform mechanics and advertising.
• Excellent written and verbal communication skills for campaign content and internal reporting.
• Ability to work effectively in a team environment and manage multiple projects simultaneously.

JOBID: 122025-119165
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.