Marketing Specialist

Job Summary
We are seeking a dynamic and detail-oriented Marketing Specialist to develop and execute innovative marketing strategies that enhance brand visibility and drive business growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel campaigns, with the ability to analyze performance metrics and optimize marketing efforts across various platforms. This role offers an exciting opportunity to contribute to a fast-paced environment, utilizing cutting-edge tools and techniques to reach target audiences effectively.

Duties

• Develop and implement comprehensive marketing campaigns across digital channels including social media, email, and paid advertising such as Facebook Advertising and Google AdWords.
• Manage and optimize SEO strategies to improve organic search rankings and increase website traffic.
• Create compelling content for blogs, social media, email marketing, and print advertising that aligns with brand messaging and engages target audiences.
• Utilize marketing automation tools and analytics platforms like Google Analytics to monitor campaign performance, generate insights, and adjust strategies accordingly.
• Oversee multichannel marketing initiatives, ensuring consistent branding across platforms such as WordPress websites, e-commerce sites, and print media.
• Conduct market research to identify trends, customer needs, and competitive insights for targeted product positioning.
• Collaborate with sales teams on advertising sales strategies, product management initiatives, and B2B marketing efforts.
• Manage budgets for advertising campaigns while ensuring optimal ROI through performance marketing techniques.
• Coordinate with creative teams using Adobe Creative Suite for content development and visual assets creation.
• Maintain up-to-date knowledge of digital marketing trends including HTML coding, marketing automation tools, and emerging platforms.

Experience

• Proven experience in digital marketing roles with a focus on SEO, social media marketing, content marketing, and multichannel campaigns.
• Hands-on experience with advertising sales, product management, budgeting, and performance marketing strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and analytics tools.
• Strong copywriting skills with the ability to craft engaging content tailored for various channels including B2B markets.
• Familiarity with e-commerce platforms and print advertising is a plus.
• Demonstrated ability to research market trends effectively and utilize data-driven insights to optimize campaigns. Join our team as a Marketing Specialist to leverage your expertise in digital marketing tools and strategies to elevate our brand presence while working in a collaborative environment dedicated to innovation and growth.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person