Marketing specialist

Job Ad: Marketing Specialist (FMCG)

Location: Jeddah, Saudi Arabia

Company: Wadi Fatma

Are you a marker who thrives in the fast-paced world of FMCG?

At Wadi Fatma, we create beloved brands that consumers choose every day. We are agile, data-driven, and obsessed with understanding the shopper. We are looking for a dynamic Marketing Specialist to become the operational heart of our marketing team, turning insights into action and driving our brands' growth at the speed of retail.

The Impact You'll Make:

In this role, you are not just executing tasks; you are powering the engine of our marketing department. You will be the crucial link between our brand strategy and its real-world execution in the Saudi market—managing campaigns, analyzing performance, and ensuring our products win both online and on the shelf.

Key Responsibilities:

· Drive 360° Campaigns: Execute daily marketing operations—from briefs and launch plans to performance reports—ensuring flawless execution across all consumer touchpoints.

· Master Digital & Social Channels: Monitor, analyze, and help optimize our paid advertising campaigns across META, TikTok, Snapchat, and Google to drive ROI and sales velocity.

· Generate Actionable Insights: Conduct product and market research, analyze consumer behavior, and use data to uncover the "why behind the buy" in the Saudi market.

· Power Our Trade & Sales Teams: Support trade marketing with data-driven sell-in materials, compelling content, and performance reports that help secure listings and promotions with key accounts, and conduct market visits.

· Bring Products to Life: Assist in the end-to-end process of packaging development and successful product launches, understanding the critical need for on-shelf standout.

· Be the Central Hub: Coordinate with digital agencies on SEO, social, and web initiatives while facilitating seamless internal communication between Sales, Supply Chain, and Creative teams.

Research and Analytics: Conduct needed market research and compatitor analysis in order to understand market benchmarks and industury trends and practices.

What We're Looking For:

· A Bachelor's degree in Marketing, Business, or a related field.

· 2-4 years of marketing experience, with a proven track record in the FMCG/CPG industry.

· Hands-on experience with digital ad platforms and a curiosity for how online activity drives offline purchases.

· A data-native mindset; experience with performance dashboards is a must.

· Excellent project management skills, with the ability to juggle multiple fast-paced projects, from campaign launches to new product introductions.

· Superb communication and collaboration skills, with experience working closely with sales and supply chain teams.

· A proactive, "can-do" attitude and a passion for understanding shopper psychology and market trends.

Why You’ll Love Working at Wadi Fatma:

· Impact & Visibility: See your work come to life on shelves and in homes across Jeddah and beyond.

· Growth Opportunities: We invest in your professional development and career path.

· Dynamic Culture: Join a collaborative, energetic team that values curiosity and results.

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Ready to accelerate your career in FMCG marketing in Jeddah?

Apply now by sending your resume and a brief note about what makes you a great fit for this role to musaad@wadifatma.com

Wadi Fatma is an equal-opportunity employer.

Job Type: Full-time