Marketing Specialist

Company Description

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Why join the Harvard Graduate School of Education?

The Harvard Graduate School of Education (HGSE) is a diverse community of learners, teachers, and employees who are passionate about changing the world through education and striving for maximum impact in the field of education.

Many choose to work at the Harvard Graduate School of Education because they believe in our mission and are excited by our vision for the future. We have a reputation as a great place to work, for our excellent leadership, and we are a strong community that values diversity. For more information about HGSE, its programs, research, and faculty, please visit: www.gse.harvard.edu.

Job Description

Job Summary:

Harvard Education Press (HEP) is a mission-driven, independent, university press affiliated with the Harvard Graduate School of Education. Our mission is to provide practitioners and policymakers with the knowledge, tools, and information they need to understand and address the educational issues facing our society today and tomorrow. As a forum for the variety of thought in the field, we drive the conversation about education.

The Marketing Specialist is responsible for executing on marketing efforts that drive brand awareness, audience engagement, and revenue growth. This role combines creative marketing ideas with author relationship management and technical marketing proficiency. The position requires a blend of innovative thinking, creative execution, relationship building, and data-driven decision-making to deliver measurable results across multiple marketing channels.

Job-Specific Responsibilities:

Digital Marketing & Analytics (30%)

• Develop and execute email marketing campaigns targeting unique audiences and sales goals using marketing automation tools
• Assumes lead responsibility for marketing planning for a selection of titles each season
• Collaborate to develop visually compelling marketing materials
• Develop and track key marketing metrics and prepare regular performance reports
• Monitor, analyze, and optimize campaign performance using analytics platforms (Google Analytics, Marketing Cloud)

Event Marketing & Partnership Development (30%)

• Coordinate promotional events, webinars, and virtual engagements
• Manage conference marketing materials, booth displays, and promotional giveaways
• Manage and build relationships with HGSE key partners to support marketing efforts
• Build relationships with industry influencers, media contacts, and thought leaders
• Develop partnerships with industry organizations, educational institutions, and complementary brands

Author Relations, Marketing & Content Partnership (25%)

• Build and maintain strong relationships with authors, serving as the primary marketing contact from manuscript to post-publication
• Collaborate with authors on marketing strategies, press outreach, promotional opportunities, and content development to support blogs, newsletters, case studies, and thought leadership pieces
• Support author events, book launches, webinars, and speaking engagements
• Work with authors to develop compelling marketing materials, including author bios, book descriptions, blurbs, media plans, and promotional content
• Manage author questionnaires and gather marketing intelligence for campaign development

Project Management & Operations (15%)

• Manage marketing project timelines, budgets, and resource allocation
• Develop communication strategy to keep all parties informed of projects.
• Coordinate with external vendors including designers, copywriters, and agencies
• Leverage automation to improve processes and outcomes. Document best practices and contribute to process improvements

Qualifications

Basic Qualifications:

• Bachelor’s degree in marketing, Communications, English, Journalism, or related field or equivalent work experience
• Minimum of 5 years’ work-related experience in marketing, advertising or communications.
• Marketing Automation: Experience with platforms like Marketing Cloud, Hubspot, or Constant Contact
• Design Software: previous experience with Canva, Adobe Creative Suite, or similar design tools
• CRM Systems: Familiarity with Salesforce or similar customer relationship management platforms
• Event Management: Experience planning and executing marketing events and conferences
• Occasional travel as needed
• Ability to work overtime including nights and weekends when needed.
• Any candidate wishing to be considered must supply a cover letter in addition to their resume.

Additional Qualifications and Skills:

• Analytics: Proficiency with Google Analytics and ability to interpret marketing performance data
• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously
• SEO/SEM: Understanding of search engine optimization and digital advertising best practices
• Experience with proven results in marketing, advertising or communication

Additional Information

• 
  Standard Hours/Schedule: 35 hours per week
• Compensation Range/Rate (including Shift Differential if applicable): $75,000 - $81,000 commensurate with experience
• Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position
• Pre-Employment Screening: Identity

Work Format Details

This position has been determined by school or unit leaders that some of the duties and responsibilities can be effectively performed at a non-Harvard location. The work schedule and location will be set by the department at its discretion and based upon operational needs. When not working at a Harvard or Harvard-designated location, employees in hybrid positions must work in a Harvard registered state in compliance with the University’s Policy on Employment Outside of Massachusetts. Additional details will be discussed during the interview process. Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Salary Grade and Ranges

This position is salary grade level 056. Please visit Harvard's Salary Ranges to view the corresponding salary range and related information.

Benefits

Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to:

• Generous paid time off including parental leave
• Medical, dental, and vision health insurance coverage starting on day one
• Retirement plans with university contributions
• Wellbeing and mental health resources
• Support for families and caregivers
• Professional development opportunities including tuition assistance and reimbursement
• Commuter benefits, discounts and campus perks

Learn more about these and additional benefits on our Benefits & Wellbeing Page.

EEO/Non-Discrimination Commitment Statement

Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.

Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university's non-discrimination policy. Harvard's equal employment opportunity policy and non-discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.