Marketing Specialist

Description:

About XeteX

At XeteX, our mission, vision, and values drive our company purpose: “Helping Buildings Breathe Better.” By designing and manufacturing high-performing energy recovery ventilation and air handling solutions for industrial and commercial buildings, XeteX produces a better world for all of us.

XeteX was founded in 1984. In recent years, our Company has experienced unprecedented growth and has been recognized as an eight-time Inc. 5000 Honoree ranking as one of the fastest-growing private companies in America. Our headquarters are located in Coon Rapids, MN and our production facilities are based in Holmen, WI.

Xetex is teeming with innovation, expertise, and outstanding people. That is why we value our people as our greatest asset! Our employees lead through integrity, apply creativity and talent, invent innovative solutions to meet new demands, and offer effective services/products to be leaders in the industry. By adding your creativity, innovations, and contributions, you take pride in being a valued member of our growth and success.

Marketing Specialist

The Marketing Specialist serves as the company’s sole marketing professional, owning the execution of all marketing initiatives across multiple product brands. This hands-on, individual contributor role is responsible for digital and print marketing, website management, content creation, SEO/AEO optimization, email and social media campaigns, brand management, and sales enablement. The Specialist partners closely with leadership, sales, engineering, and other internal teams to translate business objectives into effective marketing programs that drive brand awareness, product visibility, and revenue growth. This position requires strong technical aptitude, creative execution, project management discipline, and the ability to independently manage multiple priorities in a fast-paced manufacturing environment.

Job Duties:

Digital Marketing & Content Creation

• Create, update, and manage digital and printed marketing materials, including brochures, presentations, banners, signage, videos, and social media assets.
• Produce and publish biweekly “Did You Know” (DYK) marketing campaigns across email, website, social media, and blog channels.
• Write and update website content, product pages, blog posts, and landing pages.

Website Management & SEO/AEO

• Manage and update three company websites (XeteX, AVENTUS, AIRotor, ITM4) through HubSpot Content Enterprise.
• Improve SEO (Search Engine Optimization) by enhancing keywords, site structure, and linking strategies.
• Support AEO (Answer Engine Optimization) by creating clear FAQ content and structured page layouts that improve AI search visibility.

Email & Social Media Marketing

• Build, schedule, and analyze marketing email campaigns using HubSpot.
• Publish social media content for LinkedIn and Facebook, aligned with twice-monthly DYK releases and blog posts.
• Coordinate with internal page admins across multiple product brands.

Brand Management & Creative Work

• Ensure consistent use of brand logos, colors, and messaging across all materials.
• Design marketing collateral using Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro).
• Support apparel, giveaways, event media, and photography/video needs.

Reporting & Analytics

• Prepare the weekly Marketing Report summarizing accomplishments, project status, and upcoming tasks.
• Maintain monthly KPI dashboards and contribute to annual marketing budget planning.
• Monitor website, email, and campaign performance using HubSpot and Google Analytics.

Project & Stakeholder Collaboration

• Manage multiple ongoing projects across four product brands.
• Partner closely with Sales, Engineering, Operations, HR, and leadership to support marketing needs.
• Maintain relationships with reps, internal stakeholders, and external vendors.

Event Support

• Produce creative assets and promotional materials for events including AHR Expo, Sales Rep Training, and company-wide events.
• Support on-site brand presence, event displays, and print materials as needed.

Requirements:

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
• 3+ years of experience in marketing, preferably in a manufacturing environment.
• Knowledge with HubSpot CMS (or similar CRM/automation tools) preferred.
• Strong graphic design skills; proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Strong writing and editing abilities for email, website content, and product marketing.
• Understanding of SEO and website best practices; AEO experience is a plus.
• Ability to manage multiple projects, deadlines, and stakeholders.
• Comfortable working independently as a one-person marketing team.

Benefits

XeteX LLC offers a full benefits package that includes Free Healthcare at the Neighborhood Family Clinic, Medical, Dental, Vision, Health Savings Account (HSA), Accident Insurance, Critical Illness Insurance, Voluntary Life Insurance, Company Paid Term Life/AD&D Insurance of $15k, Company Paid Short-Term Disability, Long-Term Disability, Mental Health Program (EAP), Paid Time Off (PTO), and 401K with Company Match.

Equal Opportunity Employer

XeteX is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.