Marketing Specialist

Company Description:

Naseej is a leading technology company committed to harnessing the power of digital transformation in learning & knowledge management by enabling our customers to provide rich experiences for their users and adapt to a dynamic technology landscape while reducing their technical burden enabling them to focus on achieving their strategic objectives. And for almost 36 years, Naseej with its branches all over the MENA region had made many contributions to be one of the market leaders in the fields of E-Learning, Edu-Tech & Digital transformation. Naseej website: https://www.naseej.com/

Job Summary:

The Marketing Specialist is responsible for driving revenue growth through demand generation, pipeline acceleration, and full-funnel optimization. The role focuses on executing performance-driven marketing initiatives that generate qualified leads, improve funnel efficiency, and directly contribute to revenue outcomes, while operating under defined growth strategies and brand frameworks

Key Responsibilities:

• Lead growth marketing initiatives focused on acquisition, conversion, retention, and revenue

• Plan, execute, and optimize performance marketing campaigns across paid and organic channels

• Own and optimize the end-to-end customer journey and marketing funnel

• Drive qualified leads and support revenue targets.

• Own digital channels and improve acquisition efficiency.

• Enhance site traffic and landing page conversions.

• Track KPIs, analyze performance, and guide decisions.

• Collaborate with Sales to improve lead quality and ABM initiatives

• Develop and implement integrated marketing strategies aligned with business and growth objectives

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.

• (3-6+) years of experience in Growth or Performance Marketing (B2B preferred).

• Have experience using HubSpot, GA4, CRM systems, analytics tools.