Marketing Specialist

Role

The marketing specialist position is responsible for assisting in the development, prioritization, tracking/analyzing, and implantation of the online/digital marketing strategy. This includes generating interest in the website, online banking and mobile app and related products and services (including online applications) through digital advertising campaigns, social media management, email campaigns, etc. This position promotes the company in outbound electronic communications and educates customers in service offerings through electronic marketing tools. The position also serves to help shape and maintain the brand voice through all social media platforms and develops new ideas or concepts for general marketing programs and campaigns. In addition, the position participates in company events and inter-departmental projects.

Major Duties and Responsibilities

Knowledge and Skills

Concentration in marketing, communications, public relations, business or related major is highly preferred. Proficiency in Internet marketing concepts & practices • Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook, CoPilot) • Proficiency in graphic design tools and skills • Proficiency in use of the online and mobile technologies (including social media platforms) • Proficiency in direct marketing • Ability to understand market research • Project Management • Vendor Management •Customer Service • Relationship building (co-worker and customer)

High school degree required.

Ability to speak and effectively present information and respond to questions from groups of employees, managers, and customers. Ability to provide and received constructive feedback to/from others. Ability to maintain regular attendance with flexibility to work non-office hours as needed. Valid driver's license and ability to travel within the bank footprint required. Ability to consistently meet deadline-based commitments.

ESSENTIAL SKILLS Exceptional knowledge of the English language, verbal and written, and ability to maintain confidentiality are particularly important. Careful attention to detail and accuracy are crucial. OTHER SKILLS Must be knowledgeable in research analysis, survey methods, regulatory compliance, and current business and marketing trends. Must have a working knowledge of Microsoft Office Products, and design software. Thorough understanding of Internet environments and website development.

ADA Requirements

Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing / descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable, and timely attendance. Ability to read, analyze, and interpret business periodicals, professional journals, government regulations, general financial reports, and compliance documents.

Work for this position will be performed on-site, at bank facilities or at community partner locations. Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.

Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team. Must be able to read and carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters. Ability to focus on detail and verify accuracy of numbers and text. Ability to read, analyze, and interpret business periodicals, professional journals, government regulations, general financial reports, and compliance documents.