Marketing Specialist

Job Summary

The Marketing Specialist is responsible for supporting marketing initiatives, assisting with content creation, campaign execution, and brand management. This role will work closely with the VP of Marketing & Corporate Communications and other teams to help implement marketing strategies that enhance brand awareness, customer engagement, and lead generation.

The ideal candidate has 2-4 years of marketing experience with strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.

Key Responsibilities

Marketing Execution & Support

• Assist in the development and execution of marketing campaigns across digital, print, and social media channels.
• Coordinate email marketing efforts, including content creation, scheduling, and performance tracking.
• Support marketing automation efforts by managing CRM data and campaign workflows.

Brand & Content Management

• Help maintain a consistent brand voice across all platforms.
• Assist in creating and managing content for social media, websites, blogs, and email newsletters.
• Work with external vendors and designers to develop marketing materials, including brochures, presentations, and advertisements.

Event & Public Relations Support

• Assist in the planning and execution of trade shows, conferences, and company events.
• Coordinate sponsorships, event logistics, and promotional materials.
• Help draft press releases and media outreach communications.

Market Research & Analysis

• Conduct competitive research and track industry trends.
• Monitor and report on marketing campaign performance metrics.
• Assist in compiling data for marketing reports and presentations.

Team & Administrative Support

• Maintain and update the marketing calendar to ensure timely execution of campaigns.
• Organize and manage the company’s digital asset library (logos, photos, marketing collateral).
• Support the Director of Marketing with administrative tasks, including scheduling meetings and coordinating with vendors.

Qualifications & Skills

• 2-4 years of experience in marketing, communications, or related field.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent writing, editing, and proofreading skills.
• Strong organizational skills with the ability to manage multiple projects.
• Proficiency in Canva, Adobe Creative Suite, or other design tools is a plus.
• Basic knowledge of Google Analytics and marketing performance tracking.

Preferred Qualifications

• Experience in B2B marketing, construction, or related industries.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and CRM tools.
• Familiarity with SEO, PPC, and website management is a plus.
• Familiarity with marketing automation and analytics tools.

Compensation & Benefits

• Competitive salary based on experience
• Health, dental, and vision insurance
• 401(k) with company match
• Professional development opportunities

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Worcester, MA 01605 (Required)

Work Location: In person