Marketing Specialist

Kenworth Northeast is looking for a highly motivated and versatile Marketing Specialist to join our team. This role is a hands-on, execution-focused position responsible for creating and deploying a wide range of marketing assets across both digital and physical channels. The ideal candidate is a creative generalist who can work effectively and independently, managing multiple projects from concept to completion. This is an exciting opportunity for someone who thrives on a diverse workload and enjoys the process of bringing marketing materials to life.

The pay rate for this role is $31-33.50/hour

• Proven experience in a marketing, communications, or design role, preferably in a generalist or coordinator capacity.
• Proficiency in graphic design software (e.g., Adobe Creative Suite or equivalent tools).
• Demonstrated ability to write clear, compelling, and error-free copy.
• Familiarity with various social media platforms and best practices.
• Experience with basic website CMS platforms
• Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
• A strong history of working independently and taking ownership of tasks from start to finish.
• Experience in:
  • InDesign, Photoshop, HubSpot, SharePoint, Office 365 (including Outlook, Word, Excel and PowerPoint)

• Content Creation: Draft compelling copy for various purposes, including social media posts, website announcements, email campaigns, and marketing collateral.
• Graphic Design: Create visually engaging marketing materials, including social media graphics, email headers, digital ads, and website images, while maintaining brand consistency.
• Social Media Management: Develop, schedule, and publish content across all company social media platforms; monitor engagement and respond to inquiries as needed.
• Website Updates: Execute routine updates, content edits, and image changes on the company website using HubSpot’s Content Management System.

• Signage Production: Design and coordinate the production of physical signs, including facilities signage, directional signs, and informational posters.
• Point-of-Purchase (POP) Materials: Design and manage the creation of in-store or on-site marketing materials, such as promotional displays, counter signs, and flyers.

• Manage a dynamic workflow of various creative and administrative tasks, ensuring all projects are completed accurately and on time.
• Work independently to prioritize tasks and troubleshoot issues, escalating to leadership only when necessary for strategy or budget approval.
• Ensure all marketing materials—both digital and physical—adhere strictly to established brand guidelines and quality standards.