Marketing Specialist

As a Marketing Specialist Campaign expert, you're tasked with translating the set strategy (GTM) and goals into multi-channel marketing campaigns, created from start to finish. Consisting of new materials that you develop yourself, from visuals, emails, eBooks, papers, to flyers and creation of artwork at exhibitions. As well as integrating assets that need an update from various parts of the global company. When the campaign is launched, making adjustments to improve on the results, and reporting on outcome is key in working together in the team. Collaboration and communication skills are vital for effective teamwork and alignment within the teams and with the different initiatives ensure the success of the Marketing team.

In short:

• Drafting the campaign layout and planning
• Creating all campaign assets yourself, varying from eBooks, papers, infographic, videos, blogs, social posts, emails, landingpages, and other available frames. This also means actively go out and find the necessary input from our internal organisation, and building all assets from scratch, by yourself.
• Aligning with all stakeholders, within the Marketing team and outside of the team, to have the full set up done and ready for:
  • Roll out of the campaign, via all available channels
  • Managing and adjusting the campaign where needed to reach the goals set
  • Reporting on the status of the campaign and the targets that are defined, using stats that are gathered with a counterpart within the team who is responsible for the marketing automation system