Marketing Specialist

We are seeking a highly organized, proactive, and hands-on Marketing Specialist to support branding, investor communications, and deal-related marketing efforts. This role will be instrumental in building a consistent, professional market presence - ideal for someone who thrives in an entrepreneurial environment and is comfortable wearing multiple hats.

Key Responsibilities

• Coordinate with internal marketing partners to maintain and update the Gray Capital Investors website, including case studies, news updates, job postings, and other relevant content.
• Maintain and update company presentations, pitch decks, and marketing collateral.
• Develop relevant and timely content for digital platforms, including social platforms, website, email campaigns, blogs, etc.
• Tightly manage social media feeds and ensure consistent brand messaging.
• Maintain the calendar of social media posts and other promotional activities.
• Coordinate photography and content collection for marketing use, including any necessary approvals and edits.
• Coordinate outside marketing and public relations vendors, including outside AV teams, marketing firms, etc.
• Support with invitations, thank yous, and other activities related to clients and business partners as well as employees and community.
• Support public relations initiatives and external communications.
• Manage email marketing platforms and campaigns.
• Track basic marketing analytics (engagement, open rates, etc.)
• Maintain and update client database including contacts, marketing lists and reports.
• Support onboarding of new staff and coordination of visiting team members.
• Other duties as assigned.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field preferred.
• 3-5 years of experience in marketing, preferably in real estate, finance, or professional services.
• Strong organizational and project management skills.
• Excellent writing and editing skills as well as verbal communication skills.
• Proficiency in Microsoft Office (Teams, Outlook, Word, Excel, PowerPoint), CRM tools, and other presentation software.
• Experience with website content management and social media platforms/analytics preferred.
• Working knowledge of marketing tools such as:
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Basic graphic design tools (e.g., Canva, Adobe Creative Suite preferred)
• Basic graphic design/video editing capabilities for video for social, adding logos and graphics, taking high quality photos and video, editing templates and editing the website.
• WordPress experience is preferred.
• High level of attention to detail, and the ability to manage multiple priorities in a fast-paced, high-visibility environment.
• A strong sense of urgency and a positive, proactive desire to support a broad range of initiatives and tasks and an ability to work proactively, prioritizing and managing time independently.
• To be poised, pleasant, polished, professional, and able to comfortably interact professionally and effectively with managers, clients, and C-Suite executives.