Marketing Specialist

We’re looking for a dynamic and motivated Marketing Specialist to join our growing team. This role sits at the intersection of creative marketing, content development and digital execution, helping shape how we communicate with business audiences across channels.

The ideal candidate is a strong collaborator with a sharp eye for design, a solid grasp of content creation and enough digital marketing fluency to help amplify reach and improve outcomes. This person will work closely with marketing, sales and leadership to shape and support campaigns, strengthen brand presence and help drive qualified lead growth through strategic, high-quality marketing initiatives.

Key Responsibilities:

Content Creation & Creative Support

• Support the development of a content roadmap aligned to business priorities, target audiences and funnel stages.
• Create and adapt marketing content across formats, including ads, blogs, whitepapers, case studies, customer stories, print collateral, emails, downloads, webinars and video assets.
• Collaborate with internal stakeholders to turn ideas, expertise and customer insights into compelling, on-brand content.
• Ensure consistency in voice, messaging and visual presentation across channels.

Design & Marketing Collateral

• Design and produce marketing materials that support campaigns, sales enablement, events and brand awareness.
• Contribute to the visual expression of the brand across digital and print touchpoints.
• Partner with internal teams and external vendors as needed to ensure polished, effective creative output.

Digital Advertising & Demand Generation

• Support paid media campaigns across platforms such as Google, Meta, and LinkedIn to help drive B2B lead generation.
• Assist with audience targeting, creative testing and funnel optimization.
• Monitor campaign performance and help refine tactics to improve engagement, conversion rates and cost efficiency.

Website, SEO & Conversion Support

• Assist with website updates and ongoing improvements with a focus on UX, conversion optimization and SEO/AEO best practices.
• Help ensure content is optimized for discoverability and performance across search and digital channels.

Marketing Automation, CRM & Reporting

• Work in the CRM (Zoho) to support lead tracking, lifecycle management, campaign attribution, and segmented email workflows.
• Monitor and report on key marketing metrics, including conversion rates, lead quality and pipeline contribution.
• Use performance insights to identify opportunities for improvement across campaigns and content.

Strategic Collaboration

• Collaborate with leadership to support brand positioning and messaging in a competitive B2B environment.
• Identify opportunities for co-marketing, strategic partnerships and cross-promotional initiatives.
• Work closely with sales and marketing teams to align messaging and campaign execution.

What We’re Looking For:

• 5+ years of experience in marketing, preferably in B2B and/or tech/IT.
• Strong experience in content creation, campaign support and collaborative marketing execution.
• Working knowledge of paid media, marketing automation, CRM systems and SEO tools.
• Strong visual and written communication skills.
• Ability to balance creativity, organization and responsiveness in a fast-moving environment.

Preferred

• Experience with web design (WordPress), graphic design (Adobe Creative Suite, Canva), and/or video editing.
• Familiarity with B2B lead generation, funnel strategy and performance reporting.

Key Skills:

• Strong writing, editing and presentation skills
• Attention to detail and brand consistency
• Ability to manage multiple priorities and deadlines
• Collaborative, adaptable and proactive mindset
• Confidence translating data into actionable insights