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Marketing Specialist

Company Overview:

Accent Consulting is a fast growing company that is committed to being the primary resource for technical consultation in our region. We are accomplishing this goal by providing world-class support to hundreds businesses in over 20 states and 7 countries.

Our mission is to support businesses by using technology to increase profitability and productivity. We achieve this by specializing in our 5 core services: IT Consulting, Cloud Solutions, Helpdesk Support, Managed Technologies, and Software Development. With decades of experience designing business networks, as well as extensive experience in multi-location networks and cloud systems, Accent has the capability to design and tailor computer systems to our client’s business needs. We have a team of certified support technicians, software developers, network engineers, system administrators, and computer consultants that all work together to find the best possible solutions for our clients. Accent is a Microsoft Gold Certified Partner with competencies in Network Infrastructure Solutions and ISV/Software Solutions.

We promote solid, long-term relationships with our clients and our employees. Integrity, sharing of information, collaboration, and a forthright style are very important - along with the ability to manage ourselves and our commitments so that we consistently meet and exceed client expectations. As a dedicated team member, there will be opportunities for you to expand your skills and responsibilities. We reward loyalty and prefer to promote within our own team when new opportunities arise.

If you have a passion to work in the technology industry and share a similar ethos, then please apply to work with us. We are always looking for smart creative talent to join our team.

Thank you for your consideration,

Phil Wright

Founder/CEO

Founded:
6/22/2002 12:00:00 AM

Headquartered:
Lafayette, IN

Location
110 Professional Court Suite A
Lafayette, IN 47905
United States of America

Department:
Marketing

Years of Experience:
2 - 5 Years

Level of Education:
Bachelor's Degree

Description:

We’re looking for a dynamic and motivated Marketing Specialist to join our growing team. This role sits at the intersection of creative marketing, content development and digital execution, helping shape how we communicate with business audiences across channels.

The ideal candidate is a strong collaborator with a sharp eye for design, a solid grasp of content creation and enough digital marketing fluency to help amplify reach and improve outcomes. This person will work closely with marketing, sales and leadership to shape and support campaigns, strengthen brand presence and help drive qualified lead growth through strategic, high-quality marketing initiatives.

Skills:

Key Responsibilities:

Content Creation & Creative Support

Support the development of a content roadmap aligned to business priorities, target audiences and funnel stages.
Create and adapt marketing content across formats, including ads, blogs, whitepapers, case studies, customer stories, print collateral, emails, downloads, webinars and video assets.
Collaborate with internal stakeholders to turn ideas, expertise and customer insights into compelling, on-brand content.
Ensure consistency in voice, messaging and visual presentation across channels.

Design & Marketing Collateral

Design and produce marketing materials that support campaigns, sales enablement, events and brand awareness.
Contribute to the visual expression of the brand across digital and print touchpoints.
Partner with internal teams and external vendors as needed to ensure polished, effective creative output.

Digital Advertising & Demand Generation

Support paid media campaigns across platforms such as Google, Meta, and LinkedIn to help drive B2B lead generation.
Assist with audience targeting, creative testing and funnel optimization.
Monitor campaign performance and help refine tactics to improve engagement, conversion rates and cost efficiency.

Website, SEO & Conversion Support

Assist with website updates and ongoing improvements with a focus on UX, conversion optimization and SEO/AEO best practices.
Help ensure content is optimized for discoverability and performance across search and digital channels.

Marketing Automation, CRM & Reporting

Work in the CRM (Zoho) to support lead tracking, lifecycle management, campaign attribution, and segmented email workflows.
Monitor and report on key marketing metrics, including conversion rates, lead quality and pipeline contribution.
Use performance insights to identify opportunities for improvement across campaigns and content.

Strategic Collaboration

Collaborate with leadership to support brand positioning and messaging in a competitive B2B environment.
Identify opportunities for co-marketing, strategic partnerships and cross-promotional initiatives.
Work closely with sales and marketing teams to align messaging and campaign execution.

What We’re Looking For:

5+ years of experience in marketing, preferably in B2B and/or tech/IT.
Strong experience in content creation, campaign support and collaborative marketing execution.
Working knowledge of paid media, marketing automation, CRM systems and SEO tools.
Strong visual and written communication skills.
Ability to balance creativity, organization and responsiveness in a fast-moving environment.

Preferred

Experience with web design (WordPress), graphic design (Adobe Creative Suite, Canva), and/or video editing.
Familiarity with B2B lead generation, funnel strategy and performance reporting.