Marketing Specialist

We are looking for a Marketing Specialist to support brand activation, campaign management, and lead generation. You will work closely with the internal marketing team and, when required, the central marketing hub to plan, execute, and optimize marketing programs across digital and event channels.

Key Duties & Responsibilities

• Develop, implement, and track marketing programs including email, social media, website, digital campaigns, and events
• Collaborate with the internal marketing team and central marketing hub (as needed)
• Create and design new layouts and brand promotional visuals for multiple platforms
• Assist with video capturing and photo shoots to promote brands on social media platforms
• Maintain a monthly communication scorecard, reporting results with findings, recommendations, and insights
• Deliver the required number of leads per month to support sales objectives
• Create and maintain a local asset bank to support monthly social content posting
• Analyze and report on campaign performance, efficiency, response rates, feedback, and inquiries, and identify improvement opportunities
• Assist with planning and budgeting for marketing activities and branding Corporate Identity (CI) quarterly and yearly (per manufacturer guidelines)
• Ensure business marketing objectives are achieved and documented as success stories
• Ensure branding and CI are up to date across business facilities to meet principal audit requirements
• Conduct market research to identify trends and market opportunities to improve sales performance
• Update customer data capture platforms such as Salesforce
• Identify areas for improvement within scope of work and implement corrective actions, best practices, technology, and automation to drive efficiency gains

Required Qualifications & Experience

• Bachelor’s degree in Marketing or a relevant degree
• 2–4 years of experience in a relevant role

Skills and/or Competencies Required

• Strong interpersonal and communication skills with the ability to build relationships and collaborate effectively
• Proficiency in content creation tools
• Analytical and problem-solving skills
• Excellent organizational skills with the ability to manage multiple tasks simultaneously
• Adaptability in a fast-paced environment with the ability to quickly adjust to dynamic business needs