Marketing Specialist II

Position Summary

The Marketing Specialist II plays a vital role in strengthening the digital presence of Ogden-Weber Technical College, contributing directly to a culture grounded in Community, Learning, and Integrity. In this position, you will create engaging content and implement thoughtful social media strategies that elevate the college’s visibility, engagement, and brand awareness. You’ll capture and edit photos and videos for social media and digital advertising, while also supporting college event coverage. The ideal candidate is a creative storyteller with a strong understanding of social media trends, content marketing, and higher-education communications—someone who is passionate about connecting with our community, committed to continuous learning, and dedicated to representing the college with integrity.

This position reports directly to the Marketing and Communications Manager.

Essential Functions

• Create high-quality, engaging, and visually compelling content - including copy, images, short-form, and long-form videos - for social media, digital advertising, and the college website.
• Execute the college’s social media strategy that aligns with the college's marketing objectives and targets prospective students, current students, and alumni.
• Work with the Marketing and Communications Manager to strategize, plan, and adjust content quickly.
• Prepare and schedule weekly posts for social media.
• Work with the college’s Marketing team to maintain a cohesive digital presence across all social media platforms and marketing materials.
• Maintain and grow the college’s social media presence, visual identity, and messaging across digital platforms (Facebook, Instagram, LinkedIn, YouTube), ensuring content is engaging, timely, and aligned with brand voice.
• Stay up to date with emerging social media platforms, trends, and best practices that are specific to higher education, bringing fresh ideas to the table that keep the college’s content relevant and innovative.
• Collaborate with the Student Advisory Council and departments across the college to gather stories, news, and content ideas that amplify key messages, support institutional goals, and highlight academic achievements, student life, events, and alumni success.
• Respond to social media inquiries and engage with the college’s online community in a timely and professional manner.
• Assist instructional programs with managing their social media accounts.
• Support event coverage through live social media updates, photography, and video.
• Maintain an organized archive of photos, videos, and projects.
• The incumbent shall perform other duties as assigned.

Requirements

• Two (2) years of work experience in social media content creation, marketing, or related field. An equivalent combination of education and experience will be considered.
• High school diploma, or equivalent
• Demonstrated strength in content creation, including writing, editing, and storytelling across media platforms.
• Proficiency in social media platforms and tools (e.g., Meta Business Suite, Instagram Reels Creator, or similar).
• Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Illustrator, Premiere, Express, or similar) for content creation and editing.
• Photography and videography skills.
• Ability to develop effective, collaborative relationships.?
• Strong problem solving, communication, and interpersonal skills.?
• Ability to organize resources and establish priorities in a fast-paced setting.?
• Demonstrated customer service skills in highly interactive service environments.?
• Ability to work under pressure with multiple projects, high expectations, and deadlines.
• Spanish-speaking proficiency desirable.

Physical Requirements:

• Work is a combination of sitting comfortably at a desk and physical exertion which includes walking long distances and standing for extended time periods.
• Ability to stand, walk over rough surfaces, bend, crouch, stoop, stretch, reach, lift moderately heavy items (up to 30 lbs.) in a recurring manner and/or for long periods of time.
• Risks found in the typical office setting, which is adequately lighted, heated, and ventilated, e.g., safe use of office equipment, avoiding trips and falls, observing fire regulations, etc.
• This position requires the incumbent to occasionally travel to community events, which may include weekends and evenings.
• This position occasionally works in an outdoor environment with exposure to weather related heat and cold, rain, wind, and related elements.

Additional Information

WORKING HOURS: Monday-Thursday: 8-5, Fridays: 8-4, Some evenings and weekends may be required.

CONDITIONAL OFFER: A conditional offer of employment will be made pending satisfactory completion of a background investigation.

We are an Equal Opportunity Employer and qualified applicants from all backgrounds are encouraged to apply.

AN EQUAL OPPORTUNITY EMPLOYER

Pay: $44,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: In person