Find The RightJob.

Content Marketing Specialist 2

Do you want to work for a global company that creates remarkable experiences through people, products, and food? If you want to be part of a rewarding People First culture that values relationships, trust, and taking the long view, then this is the place for you. Henny Penny was named the 2021 Dayton Business of the Year for many good reasons. Read on to learn more!

The Content Marketing Specialist II guides and develops the content creation process for Henny Penny. Their primary duty is to research content and industry trends, develop content strategies, and create content in both print and digital media. They work closely with design and marketing teams to ensure that the content is engaging and consistent across all media platforms.

Additionally, this role is responsible for defining and researching market segments and personas in order to create targeted content that resonates, educates, and creates a favorable brand impression of Henny Penny.

What You’ll Do

As our Content Marketing Specialist II, you will:

Lead the content creation process from ideation through delivery
Develop and execute content strategies that align to target audiences and business goals
Own marketing segmentation, personas, and associated messaging frameworks
Research industry trends, competitor activity, and emerging topics to keep content fresh and relevant
Produce engaging content across platforms — blogs, email, web, video, print, and social media
Write, edit, and proof high‑quality marketing copy
Ensure SEO best practices are implemented across all digital content
Assist in developing paid ad messaging for PPC and industry advertising
Manage content calendars and maintain consistency across all channels
Collaborate with internal experts and external partners to support timely project execution
Monitor content performance analytics and prepare insight‑driven reports
Support content for product launches and strategic initiatives
Continually explore new content formats, tools, and technologies
Demonstrate company values and expected behaviors in all work
Perform other duties as assigned

What You’ll Bring

3–5 years of experience in a content marketing, copywriting, or digital content role; MBA preferred
Experience with CMS platforms such as WordPress, Drupal, or Joomla
Strong writing, editing, and proofreading skills
Proven ability to create content across digital and print platforms
Knowledge of SEO and PPC strategy; experience writing ad copy
Strong research skills and an understanding of industry/market trends
Proficiency with MS Office and Google Suite
Experience in the foodservice or foodservice equipment industry is a plus
Formal training in copywriting, storytelling, or content marketing (Google Ads, CMI University, etc.)

What You’ll Receive

Competitive compensation based on experience
Annual performance bonus
ESOP participation after one year (100% employee‑owned)
Medical, dental, vision, 401(k) with company match
Tuition reimbursement + unlimited LinkedIn Learning
Generous PTO + paid holidays
Onsite wellness clinic with no‑cost preventive care
24/7 onsite fitness center supporting whole‑person wellness
A warm, collaborative, empowering culture

Ready to Tell the Story of a Brand You Can Truly Believe In?

If you're excited by the idea of creating meaningful, high‑impact content within a supportive, employee‑owned culture, we’d love to hear from you.

About Us

We’re known in our industry for making the best commercial food equipment in the world. Every day, millions of people eat in restaurants operating Henny Penny equipment. We’re a behind-the-scenes engine in the world’s most demanding kitchens, including long-term partners like McDonald’s, Chick-fil-A, KFC, and Wendy’s. We’re 1,000+ employee-owners who thrive by living a People First mission: to support employees in becoming the best version of themselves both personally and professionally.

We recently completed the largest expansion in our history with the addition of 150,000 square feet on our Eaton campus. This expansion drives development of the world’s most reliable, easy-to-use equipment with an innovative new space for global research and development. We have several collaborative spaces for our project teams, a dedicated electrical engineering lab for our hardware and software engineers, a full model shop for rapid prototyping, and a brand-new test lab that has 300 feet of hood space to test new equipment on our product roadmap. On top of that, we have a new state-of-the-art kitchen for our food science group to meet with our customers, understand what they need, and then dial in our equipment to help them make legendary menu items.

Henny Penny is an Equal Opportunity Employer. Qualified applicants are considered without regard to race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), marital status, veteran or military status, sexual orientation, genetic information, gender identity or expression (including transgender status), or any other characteristic protected by applicable federal, state or local laws.

Similar jobs