Marketing Specialist (In House Position)

Company Overview: PSNI delivers a comprehensive electronic health records software solution for public and private K-12 schools across the nation. Our success is attributed to our superior customer service, intuitive software design and unique understand of our end users. With over 30 years of success in business and over 12,000 users nationwide, PSNI is currently the leader in this space.

Location: Amherst, NH

Industry: Electronic Medical Records software, ed-tech

Job Type: Full-time (40 hrs.), Employee

Experience: 2-3 years in marketing role preferred

Salary: Commensurate with experience and company needs

Position Description

PSNI is currently seeking a creative and self-motivated Marketing Specialist with superior organizational and writing skills to join our team of professionals in Amherst, NH. Strong references must be provided.

The individual is responsible for owning and managing ongoing marketing-related projects, writing content, creating various internal communications, updating data in marketing collateral, assisting with campaign development, analyzing the effectiveness of each campaign, and developing our lead generation programs, and other responsibilities. The Marketing Specialist has opportunities to share and implement new ideas and work with individuals across the organization.

The ideal candidate for this role is a strong writer and communicator who can distill complex concepts into marketing materials and manage projects from inception through completion. This individual must be equally comfortable with collaboration and independent work and should be adept at managing multiple projects and deadlines.

We prefer candidates with an upbeat attitude and at ease in working with senior leaders. The qualified candidate must also be a team player who is highly organized, detail oriented and professional.

Why Work for PSNI?

• PSNI’s mission is dedicated to enhancing the health of K-12 students nationwide – you’ll be making a difference

• PSNI is a growing company with an energetic, fun, task-minded culture

• PSNI provides an exceptional team of people to work with

• Full benefit package

Responsibilities

• Creating/writing content for company marketing campaigns/materials

• Coordinate, schedule and execute company marketing campaigns under the direction of the Marketing team

• Drive and coordinate lead generating and customer nurturing campaigns (newsletters, direct mailing, email campaigns, etc.)

• Build and maintain relationships through social media and networking

• Manage content and maintenance for website and other marketing platforms

• Conduct market research to establish customer trends and habits

• Analysis of marketing data: including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns

• Regular review of creative marketing materials and adherence to brand guidelines

• Collaborate with the sales account executive team to develop marketing strategies to support on-going sales activities

• Manage and contribute to an effective, multi-channel marketing calendar

• Heavily involved in proofing, writing and editing copy for newsletters/blog

Qualifications

• Associates degree

• 2-3 years Marketing experience preferred

• Exceptional written and verbal communication skills

• Highly organized and detail oriented

• Ability to work independently and on a team

• Proficient in use of technology including Microsoft programs in a Windows based environment

• Experience preferred but not required: Website CMS, Sugar CRM, Constant Contact

• Candidate must pass a NH criminal background check

Job Type: Full-time

Pay: $52,000.00 - $55,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Retirement plan
• Vision insurance

Work Location: In person