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Marketing Specialist - Lead Generation Emphasis
About the Need
Some marketing jobs keep you stuck behind a screen chasing clicks that don’t matter. Not here. At Valley, marketing directly supports real people, real conversations, and real growth. Your work helps Sales succeed, strengthens our brand, and keeps our pipeline moving. We have one need, we’re looking for a Marketing Specialist, that specializes in lead generation who can attract the right audience, turn insight into action, and support a strong, healthy sales pipeline.
The successful candidate will play a key role in driving qualified website traffic, improving lead conversion, and aligning Marketing efforts with Sales conversations. This is an opportunity to grow your marketing skill set in a collaborative environment where your work is seen, valued, and used.
About Us
Valley Cooperative Association is a member-owned cooperative staffed by people who care deeply about serving our members. Named 2023 Vendor of the Year by the Wisconsin Bakers Association, we proudly provide the finest baking and brewing ingredients, supplies, and services to businesses you know across Wisconsin and beyond.
Some marketing jobs keep you stuck behind a screen chasing clicks that don’t matter. Not here. At Valley, marketing directly supports real people, real conversations, and real growth. Your work helps Sales succeed, strengthens our brand, and keeps our pipeline moving. We have one need, we’re looking for a Marketing Specialist, that specializes in lead generation who can attract the right audience, turn insight into action, and support a strong, healthy sales pipeline.
The successful candidate will play a key role in driving qualified website traffic, improving lead conversion, and aligning Marketing efforts with Sales conversations. This is an opportunity to grow your marketing skill set in a collaborative environment where your work is seen, valued, and used.
About Us
Valley Cooperative Association is a member-owned cooperative staffed by people who care deeply about serving our members. Named 2023 Vendor of the Year by the Wisconsin Bakers Association, we proudly provide the finest baking and brewing ingredients, supplies, and services to businesses you know across Wisconsin and beyond.
Position Responsibilities
- Create SEO-optimized website, blog, and e-commerce content designed to attract qualified visitors and support lead conversion.
- Maintain and update website content to ensure accuracy, relevance, usability, and alignment with SEO best practices.
- Support lead funnels by assisting with landing pages, forms, and calls-to-action to improve conversion rates.
- Monitor website performance and engagement metrics and help identify opportunities for improvement.
- Collaborate closely with Sales to understand prospect needs, conversations, and buying signals.
- Research leads, accounts, and industry trends to provide insight that strengthens sales outreach and follow-up.
- Document lead intelligence, campaign activity, and insights within Marketing Cloud to support alignment between teams.
- Develop and maintain sales support materials such as templates, content outlines, and reference tools.
- Support marketing campaigns and events, including trade shows, food shows, golf outings, and company meetings.
- Provide peer editing support to ensure content meets brand, clarity, and quality standards.
- Stay current on industry trends, SEO practices, and website UX, sharing insights with Marketing and Sales teams.
What You Bring
- Bachelor’s degree in Marketing or a related field preferred (Associate’s degree with equivalent experience considered).
- 2–3 years of experience in marketing, SEO, research, and event support within a marketing team.
- Strong written and verbal communication skills with attention to brand voice and clarity.
- Experience monitoring websites, e-commerce platforms, and SEO strategies.
- Proficiency in Canva and Microsoft Office applications.
- Comfortable working in a Windows-based PC environment.
- Self-motivated, detail-oriented, and eager to grow marketing knowledge and strategic skills.
Physical & Work Requirements
- Primarily office-based work with regular computer use.
- Ability to attend and support occasional marketing events, which may require standing, lifting light materials, or extended hours.
- Occasional local travel (less than 10%) for events, vendor visits, or meetings.
Schedule
Monday–Friday, standard business hours
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