Marketing Strategy Manager - Arabic Speaker

Job Purpose:

• You will be responsible for developing and executing comprehensive marketing strategies across B2B, B2C and Franchise Brands under INDEX Trading & Investment Company
• This role involves enhancing brand visibility, generating leads, and managing marketing activities—both digital and offline—while ensuring cohesive execution across all traditional and digital marketing channels.
• Your role will be crucial in expanding our presence and fostering relationships with both consumers and business partners.
• The role requires a creative and analytical professional to enhance brand presence, optimize digital performance, and ensure alignment with business objectives.

Strategy Development:

• Develop and execute marketing strategies targeting both B2B and B2C audiences to increase brand awareness, sales, and business development in the Middle East region.
• Identify target audiences and create customized plans to achieve marketing objectives.

Content and Campaign Management

• Lead digital marketing initiatives across SEO, SEM, social media, content marketing, and email campaigns to drive lead generation and customer acquisition.
• Develop targeted campaigns to support our franchise network, ensuring brand consistency and providing tools for franchisee success.
• ·Oversee content creation for websites, social media, and other digital platforms.
• Plan, execute, and optimize multi-channel campaigns, including SEO, SEM, social media, email marketing, and PPC.

Brand Management

• Ensure consistency in brand messaging and visuals across all channels.
• Conduct regular competitor analysis to maintain brand competitiveness

Performance Analytics

• Analyze campaign performance using tools like Google Analytics and other marketing platforms.
• Prepare regular reports on ROI, traffic, engagement, and lead generation

Collaboration and Coordination

• Work closely with sales, design, and product teams to align marketing initiatives.
• Manage relationships with external agencies, vendors, and partners.
• Build relationships and collaborate with key B2B partners, franchises, and media outlets to enhance marketing efforts and drive business opportunities.

Budget Management:

• Develop and manage the marketing budget.
• Ensure cost-effective campaigns without compromising quality or results.

Innovation and Trends:

• Stay updated on the latest marketing trends, tools, and technologies.
• Experiment with new platforms and strategies to enhance brand visibility.

Qualifications

• Bachelor’s degree in marketing, Business, or a related field.

Experience

• Proven experience in marketing, particularly in B2B and B2C environments, with an understanding of franchise marketing.
• Strong knowledge of digital marketing tools, social media platforms, SEO/SEM, and offline marketing techniques (events, print, etc.).
• Excellent communication, leadership, and project management skills.

Knowledge & Skills

• Leadership and team management skills.
• Ability to handle multiple projects and prioritize tasks effectively.
• Results-driven with a strong focus on metrics and ROI
• A strategic thinker with strong analytical skills, creativity, and an ability to adapt to market.
• Ability to work collaboratively with cross-functional teams and franchise partners.

Job Types: Full-time, Permanent

Application Question(s):

• What brand or industries have you worked on Marketing?
• Are you available to join immediately?
• What is your salary expectation?

Education:

• Bachelor's (Preferred)

Experience:

• Digital Marketing: 5 years (Preferred)
• Social Media: 5 years (Preferred)
• SEO: 5 years (Preferred)