Marketing Team Leader

Key ResponsibilitiesTeam Management

• Lead, guide, and motivate the marketing executives and telecallers.
• Assign daily tasks, targets, and follow-up schedules.
• Conduct daily team briefing and end-of-day review.
• Ensure quality standards in communication, follow-ups, and lead handling.
• Train new team members on scripts, product knowledge, and CRM usage.

Lead & Performance Management

• Monitor daily leads from all branches, online platforms, and campaigns.
• Track lead status, follow-ups, and conversion ratios.
• Analyze team performance and prepare weekly/monthly reports.
• Ensure achievement of team targets for walk-ins and admissions.
• Identify weak areas and implement improvement strategies.

Marketing & Coordination

• Coordinate with digital marketing team for campaigns and creatives.
• Assist in planning promotional activities, events, and job fairs.
• Ensure that brochures, posters, and social media content align with brand guidelines.
• Work closely with counselors and branch heads to support admissions.

Communication & Reporting

• Maintain clear communication with management regarding progress, challenges, and results.
• Report competitor marketing activities and market trends.
• Ensure all data, leads, and reports are updated accurately in CRM/Excel.

Skills & Competencies

• Strong leadership and team management skills.
• Excellent communication, problem-solving, and decision-making abilities.
• Highly organized, proactive, and target-driven.
• Ability to handle pressure and manage multiple activities.
• Basic knowledge of digital marketing (preferred).
• Good command of Excel/CRM or lead management tools.

Experience & Education

• Minimum 2–4 years of experience in telecalling/marketing; team leader experience preferred.
• Experience in training institutes or educational industry is a strong advantage.
• Bachelor’s degree in marketing, business, or related field.

Job Types: Full-time, Permanent