Marketing Technology & Data Analytics Specialist

For the New York Office of a Mid-Sized International Law Firm

Responsibilities include:

• Lead the strategy, implementation, and ongoing optimization of marketing and business development technology systems, ensuring seamless integration across CRM, campaign tools, CMS platforms, and analytics resources.
• Oversee data governance, hygiene, compliance, and reporting, maintaining accurate and actionable marketing and BD data across internal and external sources.
• Manage technology vendors, contracts, system upgrades, and integrations, collaborating closely with IT and marketing leadership to improve workflows and system performance.
• Drive execution and reporting of email campaigns and digital initiatives, including list management, tracking, segmentation, and performance analysis.
• Produce regular dashboards and reports on pipeline, origination, win/loss activity, competitive intelligence, and market trends to inform strategic decision-making.
• Support multimedia and virtual marketing initiatives, including webinars, podcasts, and virtual events, ensuring technical excellence and effective audience engagement.

Qualifications include:

• 4+ years of related marketing technology or data analytics experience within a professional services environment.
• Demonstrated expertise in database management, data modeling, reporting, and maintaining high standards of data integrity and compliance.
• Demonstrated experience managing CRM platforms such as MS Dynamics and marketing automation tools such as HubSpot.
• Strong project management and organizational skills, with the ability to oversee complex system integrations and vendor relationships.
• Advanced proficiency in Microsoft Excel, Word, and PowerPoint, with the ability to translate data into clear, actionable insights.
• Excellent written and verbal communication skills, exceptional attention to detail, and confidence collaborating with senior leadership and attorneys.

Salary: $95k-$115k