Marketing Technology Manager

GENERAL SUMMARY

The Marketing Technology Manager will lead the evolution, optimization, and day-to-day management of the Bay Club's marketing technology ecosystem. This role combines strategic ownership of the MarTech stack with hands-on work in Salesforce, digital advertising, and ecommerce to support growth, engagement, and operational efficiency.

This is a hybrid role working on-site at our corporate office in San Francisco, CA., from Monday through Wednesday.

Our Culture

Our unique culture is at the heart of all we do and is guided by our values and behaviors. It's what we expect of ourselves and each other every day. We call it our “Code of Culture”.

Our Code of Culture includes Our Mantra, Our Actions We Live By, and Pete's Promise:

Our Mantra:

Respect The Past

Accept Responsibility

Pay it Forward

Our Actions We Live By:

Actions We Live By. It's who we are when we step into our full power.

Keep It Real. Always. We need open and honest discussions. We need courage to speak up and to call things out that aren't good enough. And we navigate tough conversations with empathy and grace.

Think Ahead. Be An Owner. Always be proactive, not reactive; be on the front foot. If we want to be an owner of this business, we must act like it!

Stay Humble. Hustle Harder. Show up and do the hard work. Be a gritty, roll-up-your-sleeves kind of crew. Know it's never about one person–we are a part of a powerful team.

One Team. One Voice. Be ONE united team. When we move in the same direction, there are no limits to what we can accomplish.

Be Curious. Ask Why. Stay member curious. We seek to understand, and we never settle. We ask questions to truly understand the core of a matter.

Pete's Promise:

Service Forward

Ruthlessly Consistent

Do the Right Thing

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

PRIMARY JOB FUNCTIONS

• Own and evolve the overall marketing technology stack, identifying opportunities for integration, automation, and improvement.
• Serve as the primary Salesforce administrator—managing users, data, security, configuration, automations and API integrations—while supporting marketing workflows through reporting, Flow troubleshooting, and ongoing data improvements.

• Oversee Marketing Cloud health, manage list imports, data hygiene, and subscriber status while partnering with the email team to troubleshoot issues and support SQL audiences, AMPscript/dynamic content, and triggered journeys.

• Partner with marketing, sales, and operations teams to ensure technology supports business goals and member experience.
• Support digital advertising efforts through proper tracking, tagging and audience management. Includes Q/Aing of ad set up (including UTMs) to ensure accurate tracking.
• Collaborate with ecommerce teams to enhance conversion, personalization, and data flow across platforms.
• Troubleshoot MarTech issues, maintain data quality, and ensure system reliability.
• Evaluate new tools and vendors, helping build the long-term MarTech roadmap.

Requirements:

MINIMUM QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each primary job function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SKILLS & KNOWLEDGE

• Business and Management Principles - Knowledge of business and management principles involved in strategic planning, resource allocation, leadership, and coordination of people and resources. Includes the ability to interpret policy and think globally with an “out of box” perspective to achieve results autonomously.
• Policies and Regulations — Knowledge of company polices, federal, state, and local laws, government regulations and agency rules that pertain to properties managed.
• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling services. This includes marketing strategy and tactics, and sales techniques.
• Problem Anticipation/ Deductive Reasoning — Ability to tell when something is wrong or is likely to go wrong and then apply general rules to specific problems to produce answers that make sense. Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems and considers the relative costs and benefits of potential actions to choose the most appropriate one.
• Written Comprehension and Expression — Ability to read, understand and communicate information and ideas in writing so others will understand.
• Oral Comprehension and Expression —Ability to understand and communicate so others can understand ideas and information.
• Computer – Ability to develop and maintain computer records in Word, Excel and other software required by TBCC and regulatory agencies. Ability to develop tracking and report forms in Word and Excel as needed.

EXPERIENCE

• 6+ years of experience in marketing technology, CRM, or digital marketing roles.
• Hands-on experience with Salesforce (Marketing Cloud and Sales Cloud required).
• Understanding of digital advertising platforms, tracking, and analytics.
• Knowledge and experience with implementing marketing automation tools, CDPs, advanced analytics.
• Familiarity with ecommerce systems and data integrations.
• Strong problem-solving skills and ability to work cross-functionally.
• Excellent communication skills and comfort working in a fast-moving environment.
• Hospitality experience preferred.
• Membership-based business experience preferred.

EDUCATION

• Bachelor of Arts or Science is desirable.

WORKING CONDITIONS/ PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position may interact with outside personnel such as residents and clients, with contact in various forms such as in person, phone and email.
• This is a hybrid role.
• Extreme environmental conditions do not exist.
• It is sometimes necessary to deal with unpleasant or angry people with the need to problem solve difficult situations.
• It is necessary to adapt to a frequently changing environment.
• Sitting and standing is as needed.
• It may be necessary for the position to travel independently to property locations.

JOB DESCRIPTION REVISION

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change. This job description replaces all previous descriptions for this position.

Compensation: $140,000.00 - $155,000.00 / year