Marketing & Website Manager

Job Overview
We are seeking a dynamic and innovative Marketing & Website Manager to lead our digital marketing initiatives and oversee the development and maintenance of our website. This role is vital in driving brand awareness, engaging target audiences across multiple channels, and optimizing our online presence to support business growth. The ideal candidate will possess a passion for digital marketing, a keen eye for design, and strong technical skills to manage content, analytics, and advertising campaigns effectively. This position offers an exciting opportunity to shape our marketing strategies and elevate our brand in a competitive landscape.

We are looking for a motivated Marketing & Website Manager to help support and grow our businesses through effective online presence and lead generation.

This role will help manage website updates, improve visibility online, and assist in creating systems that bring in new clients.

Position Details

• Part-time position
• Starting pay: $20 per hour
• Opportunity to grow with the company as the businesses expand

Duties

• Develop and execute comprehensive multichannel marketing strategies that include social media marketing, email campaigns, content marketing, and print advertising to maximize reach and engagement.
• Manage all aspects of website content updates, ensuring the site is current, user-friendly, and optimized for performance using WordPress and HTML coding where necessary.
• Implement SEO best practices to improve search engine rankings, increase organic traffic, and enhance visibility across digital platforms.
• Plan, create, and monitor advertising campaigns across platforms such as Facebook Advertising, Google AdWords (now Google Ads), and other digital advertising channels to generate leads and sales.
• Utilize analytics tools like Google Analytics to track website performance, campaign effectiveness, and user behavior; adjust strategies accordingly for continuous improvement.
• Coordinate with sales teams to develop compelling content that supports product management initiatives and B2B marketing efforts.
• Manage marketing automation tools to streamline email marketing campaigns, nurture leads, and optimize conversion rates.
• Oversee budgeting for marketing projects, ensuring efficient allocation of resources to maximize ROI.
• Conduct market research to identify trends, competitor activities, and new opportunities for growth in e-commerce and digital spaces.

Requirements

• Proven experience in digital marketing roles with a focus on multichannel strategies including social media marketing, content creation, and advertising sales.
• Strong proficiency with Adobe Creative Suite (Photoshop, Illustrator) for content creation; familiarity with HTML coding is a plus.
• Extensive knowledge of SEO techniques, Google Analytics, Google AdWords (Google Ads), Facebook Advertising, and marketing automation platforms.
• Experience managing WordPress websites with the ability to update content and troubleshoot technical issues.
• Solid understanding of performance marketing principles with the ability to analyze data and optimize campaigns effectively.
• Excellent copywriting skills with the ability to craft engaging messages tailored for different audiences across platforms.
• Familiarity with print advertising processes as well as digital e-commerce strategies to support integrated campaigns.
• Strong research skills to stay ahead of industry trends and competitive landscapes in B2B markets.
• Ability to manage budgets efficiently while delivering measurable results in sales growth or brand awareness.
• Effective communication skills with the ability to collaborate across teams including product management, sales, design, and executive leadership. Join us as a Marketing & Website Manager where your creativity meets strategy! Bring your expertise in digital tools like Google Analytics or Adobe Creative Suite to craft compelling campaigns that resonate globally. Lead our online presence into new heights by leveraging your skills in SEO, social media marketing, performance marketing, and more—making an impact every day!

Ideal Candidate

• Experience with website platforms such as WordPress or similar
• Basic knowledge of SEO and online marketing
• Organized and detail-oriented
• Self-starter who can work independently
• Interested in growing with a small but expanding business

We are looking for someone who wants to grow with our companies long-term and play an important role in building strong marketing systems that support our success.

Pay: From $20.00 per hour

Experience:

• B2B marketing: 1 year (Preferred)

Work Location: Hybrid remote in Gulfport, MS 39503