Marketing—Digital Ads Specialist

Company Overview

Project World Impact (PWI) is a digital marketing agency dedicated to helping nonprofit organizations and mission-driven businesses achieve their goals through digital marketing solutions.

Key Responsibilities

• Google, Bing & Meta Ads: Plan, execute, and optimize paid campaigns (search, display, remarketing, and social); implement A/B tests and landing page improvements to drive ROI.
• PPC & SEM Strategy: Build and manage campaigns by objective, audience, and product using Google Ads, Bing Ads, and Meta Ads Manager.
• Analytics & Reporting: Use GA4, Google Tag Manager, and Looker Studio to track KPIs, analyze performance, and guide data-backed decisions.
• Email Marketing: Create and manage email campaigns in Mailchimp, HubSpot, or Constant Contact to boost engagement and conversions.
• SEO & Content: Conduct audits, keyword research, and develop content strategies to increase organic traffic and support inbound marketing.
• Social Media: Manage both paid and organic content on Facebook, Instagram, LinkedIn, and X/Twitter.
• Client Communication: Collaborate with clients on strategy, campaign updates, and performance insights.

Qualifications

• 1+ years in digital marketing, PPC/SEM, Google Ads, and client communication (required)
• 1+ year with Google Analytics, Google Tag Manager, Looker Studio
• 2+ years with email marketing platforms and paid/organic social media
• A/B testing, landing page optimization, and project management experience

Requirements

• Must work on-site at our Saint Charles, IL office (not remote or hybrid).
• Bachelor’s in Marketing, Business, Communications, or related field (preferred).
• Deep knowledge of Google Ads, Meta Ads, SEO, and CRM/email tools
• Proven ability to manage budgets and optimize for ROI
• Strong analytical mindset with KPI tracking and campaign optimization
• Excellent communication and project management skills

Culture

At PWI, we value camaraderie just as much as we value productivity. Throughout the year, we host a range of fun activities to foster team spirit and create an inclusive and enjoyable environment. Expect plenty of laughter, fun, and silliness—We work hard, and we like to have a good time while we do it.

PWI Values

Centered on Christian Values and Ethics

• Make A Difference
• Deliver Wow
• Extreme Ownership
• Drive Continuous Improvement

Compensation

Compensation will be determined based on the candidate’s experience and qualifications.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person