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MEA Senior Brand Manager, Pain
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Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Key Responsibilities:
- Accountable for accelerated share, sales and profit growth for assigned brand portfolio in the Area.
- Develop growth strategy of the Middle East & Africa CH business for assigned, brands though adaptation and adoption of global category and brand strategies.
- Partner with Global & local marketing teams to deliver winning marketing and innovation plans for Middle East & Africa based on actionable commercial, competitor and consumer insight to drive Middle East & Africa brand share and equity ahead of competition.
- Accountable for brand(s) performance tracking for assigned brand(s) across Middle East & Africa and recommend remedial action.
- Recommend and help develop vision boards for the area to be rolled out in the local markets. Strive to meet innovation ratio targets.
- Partner with Local Market Activation managers and other functional stakeholders (eg. Finance, Regulatory and GMS) to ensure co-delivery of Winning Formula and commercial goals.
- Identify investment priorities with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management.
- Develop winning creative briefs and lead co-creation with agency partners to adapt global creative executions by exception addressing validated local insights and improving ROI.
- Guide development winning Market Activation Plans in the context of the trade and competitor environment in partnership with Local markets. Drive consistency with Category Brand Growth Plans and across Middle East & Africa
- Drive consistent execution of global brand identity, brand heart, messaging and visual brand language.
- Support talent development across Middle East & Africa
- Model Haleon values & behaviors’ and compliance with all Haleon codes of practice.
- Responsible for tracking brand equities and recommending remedial action.
- Drive innovation planning, sequencing, implementation planning, tracking and learning.
- Measure success of global initiatives and provide timely and quality feedback to Global teams.
The ideal candidate is expected to be:
- Marketing or any degree with sales and/or marketing experience
- Min 8-9 years experience in FMCG / OTC marketing
- Trading off purist/data-led approaches versus being pragmatic to overcome specific in-country issues
- Driving responsiveness of plans based on competitive dynamics as well as P&L requirements
- Strategic thinker – consumer first mindset
- Agile communicator (both written and oral, in English)
- Self-accountable & resilient
- Innovative & visionary
- Resilient
- Multitasking
- Barrier breaking approach
- A great team player
- Proactive
Job Posting End Date
2025-12-06
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
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