Media and Content Director

Director of Media and Content

FLSA Status: Exempt

Position Summary:

The Director of Media and Content plays a key leadership role in shaping and executing the

public voice and digital presence of the Louisville Institute (LI), a Lilly Endowment Inc. funded grant initiative at Louisville Presbyterian Theological Seminary. This position manages and is responsible for developing and implementing creative digital marketing strategies to increase online engagement, enhance brand awareness, and ensure the organization’s mission and impact are conveyed to diverse audiences. In addition, this role manages social media content, tracks engagement analytics, and collaborates with various LI constituencies to amplify storytelling and promotional efforts.

The Director of Media and Content will work closely with the VP, Communication and Brand

Management and the Executive Director of Louisville Institute, cohort leaders, program teams, and external vendors to oversee the development and implementation of strategic

communications, grant reporting, and digital marketing related to the LI Communications

Capacity Grant.

As capacity allows, and under the direction of the VP, Communication and Brand Management, this position may also support and manage communication-related needs for Louisville Seminary and other grant-funded programs.

Additionally, this position may oversee a Social Media Content Creator Student Worker (up to 20 hours per week) to assist with content creation, social media management, and digital

marketing initiatives.

Organizational Relationship:

The Director of Media and Content reports directly to the VP, Communication and Brand

Management and collaborates closely with the Executive Director of Louisville Institute.

Core Responsibilities:

Grant Management & Strategic Planning

• Assists with the management of the Louisville Institute's Communication Capacity Grant,
• ensuring timely implementation, tracking deliverables, and providing progress reports.
• Assist the Executive Director of the Louisville Institute in drafting and maintaining the
• communications section of LI’s grant proposals and reports to Lilly Endowment Inc.
• Ensure communication strategies align with LI’s short- and long-term goals and funder expectations.
• Ensure content is optimized for various platforms and channels, maximizing reach and engagement.

Vendor & Project Oversight

• Serve as the primary point of contact for external marketing and design vendors (e.g. VIA Studio), providing guidance, reviewing deliverables, and ensuring alignment with LI goals and branding (not to include cost negotiations).
• Lead project management efforts with vendors to deliver high-quality visual and written assets that reflect the institution's mission and voice.
• Manage and allocate budgets for content creation, media placement, and other related expenses in conjunction with the Executive Director for the Louisville Institute and the VP, Communication and Brand Management.

Content Development & Management

• Develop and produce all core content, including website copy, monthly e-newsletters, press releases, blogs, announcements, and storytelling pieces.
• Regularly update and manage content for the Louisville Institute website, ensuring functionality, relevance, and accessibility.
• Create and oversee a year-long digital marketing campaign to promote LI’s grants, fellowships, gatherings, and scholarship opportunities.
• Curate and develop social media content to disseminate the work of the Louisville Institute and its grantees/fellows.
• Provide social media and digital strategy support to LI grantees and fellows to help amplify their work.
• Interpret and promote the work of the Institute to key stakeholders and the broader public through compelling messaging.

Performance Tracking, Reporting, & Engagement

• Track social media metrics such as impressions, engagement, reach, and conversions.
• Generate reports with data-driven insights to refine marketing strategies.
• Manage SEO performance and optimize content visibility across digital platforms.
• Stay up to date on platform algorithm changes and implement best practices.
• Engage with online communities, respond to comments/messages, and foster digital conversations.
• Evaluate the user experience and suggest improvements to enhance engagement and mission alignment.
• Keep abreast of industry trends, technologies, and best practices in media and content marketing.
• Acts as backup to the VP, Communication and Brand Management when needed.

Student Worker Oversight

• May supervise and mentor the Social Media Content Creator Student Worker (up to 20 hours per week).
• Assign tasks such as content scheduling, caption writing, graphic creation, and video editing.
• Provide training on brand consistency, social media best practices, and audience engagement strategies.
• Oversee the student worker’s contributions to ensure quality and alignment with institutional branding.

Qualifications, Skills & Characteristics:

• Bachelor’s degree in Marketing, Communications, Business, or related fields.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong knowledge of Google Analytics, SEO strategies, and digital ad campaigns.
• Experience with content creation tools (e.g., Adobe Photoshop, Canva, video editing software)
• Effective collaboration with diverse teams and stakeholders.
• Excellent written and verbal communication skills.
• Proven ability to manage and allocate budgets effectively.
• Ability to lead and mentor student workers in a creative, fast-paced environment.
• Organize and manage multiple projects simultaneously.
• Flexible schedule with availability for evenings and weekends as needed.

Application Process:

To apply, please send your resume and cover letter to Kassandra Turpin via email

at kturpin@lpts.edu

PRE-EMPLOYMENT CONDITIONS

A background screening is required.

Compensation:

Annual salary range: $55,480 to $62,120

About Louisville Seminary:

Founded in 1853, Louisville Seminary offers an inclusive and diverse learning community, welcoming students from wide ecumenical backgrounds while maintaining its long, historic commitment to the Presbyterian Church (U.S.A). Louisville Seminary is led by the Holy Spirit to educate people to proclaim the Gospel, to care for all, and to work for justice in communities everywhere. It is distinguished by its nationally recognized marriage and family therapy and field education programs, the scholarship and church service among its faculty and a commitment to training individuals to participate in the continuing ministry of Jesus Christ. For more information, call (800) 264-1839 or visit lpts.edu.

Louisville Seminary is committed to providing our employees an environment that is inspiring, creative and respectful. Louisville Seminary is an equal opportunity employer and does not discriminate on the basis of gender, race, age, creed, sexual orientation or any other protected class.

Job Type: Full-time

Pay: $55,480.00 - $62,120.00 per year

Benefits:

• Employee discount
• Flexible schedule

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person