Media Buyer

Job Overview

We are seeking a results-driven Media Buyer to plan, execute, optimize, and scale paid advertising campaigns across digital platforms. The ideal candidate has strong analytical skills, a deep understanding of consumer behavior, and the ability to create impactful ad strategies that deliver measurable ROI.

Key ResponsibilitiesPaid Media Strategy & Execution

• Develop and manage paid advertising campaigns across platforms such as Facebook/Meta, Google Ads, TikTok, Amazon, LinkedIn, YouTube, and programmatic networks.
• Plan media buying strategies based on audience insights, budgets, and business goals.
• Conduct A/B testing on creatives, audiences, placements, and bidding strategies.

Campaign Optimization

• Monitor campaign performance daily and optimize to maximize ROAS, CTR, conversions, and overall profitability.
• Manage budgets, allocate spend effectively, and scale winning campaigns.
• Implement retargeting, lookalike audiences, and advanced targeting tactics.

Audience & Keyword Research

• Conduct competitor research, market analysis, and audience segmentation.
• Identify high-performing keywords, interests, custom audiences, and behavior patterns.

Analytics & Reporting

• Analyze performance metrics and generate weekly/monthly performance reports.
• Provide insights and recommendations based on data trends.
• Use analytics tools such as Google Analytics, Ads Manager, TikTok Ads Manager, or similar.

Collaboration

• Work closely with the creative team to develop effective ad copy, visuals, and video content.
• Coordinate with marketing, product, and sales teams to align strategies and messaging.

Requirements

• 2–5+ years of experience as a Media Buyer or Performance Marketer.
• Proven experience managing budgets and scaling profitable ad campaigns.
• Strong understanding of attribution models, conversion tracking, and pixel management.
• Proficiency with ad tools (e.g., Meta Ads Manager, Google Ads, TikTok Ads Manager, Amazon DSP, Google Tag Manager).
• Excellent analytical and problem-solving skills.
• Strong communication and reporting abilities.

Preferred Qualifications

• Experience with programmatic advertising or DSPs.
• Knowledge of landing page optimization or CRO.
• Familiarity with A/B testing tools and analytic dashboards.

Why Join Us

• Competitive salary and performance bonuses
• Opportunity to work with high-growth brands and diverse industries
• Collaborative and creative work environment

Job Type: Full-time

Work Location: In person