Media Buyer

Company Description

TriVA is a provider of specialized virtual assistant services, offering expertise in Amazon selling, KDP marketing, personal branding, and Shopify management. Our skilled virtual assistants work in teams of three, ensuring efficient, reliable, and cost-effective support tailored to meet client needs.

Role Description

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads.
• Develop strategies to drive product sales and revenue growth in the UK market.
• Manage and optimize media budgets to ensure maximum return on investment (ROI).
• Monitor campaign performance and adjust strategies to improve KPIs such as CTR, CPC, CPA, and ROAS.
• Provide regular, detailed reports to stakeholders on campaign performance, insights, and recommendations for improvement.
• Stay updated with industry trends and best practices in digital advertising and e-commerce.
• Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience.
• Analyze customer data and advertising performance to refine targeting and messaging.

Desired Experience & Skills :

• 4+ years of experience in digital advertising, with a strong focus on e-commerce.
• Proven experience running successful campaigns on Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and Pinterest Ads.
• Strong analytical skills with the ability to track, analyze, and report on campaign performance.
• Proficiency in using analytics tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Ads Manager, etc.).
• Excellent communication skills to collaborate with internal teams and present reports to stakeholders.
• Experience with A/B testing and conversion rate optimization.
• In-depth understanding of paid social and search media strategies and platforms.
• Ability to work independently and manage multiple projects simultaneously.