Media Buyer

Job Summary:

We are looking for a results-driven Media Buyer to plan, execute, and optimize paid advertising campaigns across digital platforms. The Media Buyer will be responsible for managing budgets, analyzing performance, and maximizing ROI through data-driven media strategies.

Key Responsibilities:

• Plan, launch, and manage paid media campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, TikTok, Snapchat, LinkedIn, and other digital channels
• Develop media buying strategies aligned with client or business objectives
• Allocate and manage advertising budgets efficiently to maximize ROI
• Monitor campaign performance daily and optimize ads, targeting, bidding, and creatives
• Conduct A/B testing on creatives, audiences, and placements
• Track KPIs including CTR, CPC, CPA, ROAS, and conversion rates
• Analyze performance data and prepare weekly/monthly performance reports
• Coordinate with creative, content, and account teams to ensure effective ad creatives
• Research audience behavior, market trends, and competitor activity
• Ensure campaigns comply with platform policies and brand guidelines

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or related field (preferred)
• Proven experience as a Media Buyer or Performance Marketer
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong analytical and data interpretation skills
• Experience with tracking tools such as Google Analytics, Meta Pixel, and conversion tracking
• Excellent budgeting and forecasting skills
• Strong communication and collaboration abilities

Preferred Skills:

• Experience working in a digital marketing agency
• Knowledge of e-commerce and lead generation campaigns
• Familiarity with tools such as GA4, Looker Studio, HubSpot, or similar
• Basic understanding of creative performance and funnel strategy

Key Performance Indicators (KPIs):

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Conversion rate
• Budget utilization and efficiency

Job Type: Full-time

Application Question(s):

• Your Salary Expectation ?