Media Buyer

Job Title: Digital Marketing Executive

Location: On-site
Experience: 1–3 Years
Employment Type: Full-Time

About the Role

We are looking for a results-driven and analytical Digital Marketing Executive with hands-on experience in paid advertising platforms such as Meta Ads and Google Ads. The ideal candidate should be capable of managing live campaigns, optimizing performance, and driving measurable results across multiple digital channels.

This role requires someone who understands campaign strategy, data analysis, and scaling techniques.

Key Responsibilities

• Plan, create, and manage paid campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• Perform keyword research and audience targeting strategies
• Optimize campaigns based on CPC, CTR, CPA, ROAS, and conversion metrics
• Conduct A/B testing on ad creatives, copies, and landing pages
• Monitor daily campaign performance and budgets
• Analyze competitor strategies and market trends
• Prepare detailed performance reports with actionable insights
• Coordinate with content and design teams for ad creatives
• Implement automation tools and AI-based optimizations where applicable
• Manage end-to-end execution of digital campaigns across geographies

Requirements

• 1–3 years of experience in Digital Marketing / Performance Marketing
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong understanding of digital marketing KPIs (CPC, CTR, CPA, ROAS, Quality Score, etc.)
• Experience in campaign scaling and performance optimization
• Strong analytical and reporting skills
• Good communication and teamwork abilities
• Degree in Marketing, Business, Communications, or related field

Preferred Qualifications

• Meta Blueprint Certification (plus)
• Experience working on live client campaigns
• Knowledge of AI-based automation tools and reporting dashboards
• Ability to manage multiple campaigns simultaneously

What We Offer

• Opportunity to work on real-time performance campaigns
• Exposure to industry-standard tools and platforms
• Growth-oriented environment
• Performance-based career advancement opportunities

Job Types: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹24,000.00 per month

Benefits:

• Work from home

Work Location: In person