Media Buyer / Performance Marketer

Al Rasikhoon Real Estate is seeking a highly driven and results-focused Media Buyer / Performance Marketer to lead our digital advertising and lead generation campaigns.
This is a strategic role for a performance marketing expert with proven experience in real estate advertising, audience targeting, and ROI optimization across major platforms such as Meta (Facebook/Instagram), Google, TikTok, and Snapchat.

Key Responsibilities:

• Plan, manage, and optimize paid digital campaigns across Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
• Create and execute lead generation strategies tailored for real estate sales and marketing goals.
• Collaborate with the creative and content teams to produce high-converting ad creatives and landing pages.
• Conduct A/B testing to improve performance across audience segments, messaging, and visuals.
• Track, analyze, and report on campaign performance metrics, providing actionable insights and recommendations.
• Manage budgets, bidding strategies, and audience targeting to maximize ROI and lead quality.
• Stay updated with digital marketing trends, platform algorithm changes, and industry best practices.
• Align digital marketing campaigns with the company’s overall sales and growth objectives.

Qualifications & Skills:

• 2–4 years of hands-on experience in digital media buying and performance marketing.
• Proven track record in real estate lead generation and paid campaign management.
• Strong command of Meta Ads Manager, Google Ads, TikTok Ads, and Snapchat Ads.
• Experience with analytics and tracking tools (Google Analytics 4, Google Tag Manager, AppsFlyer).
• Basic knowledge of creative design tools (Canva, Adobe Illustrator, Photoshop) is an advantage.
• Excellent analytical, organizational, and time management skills.
• Bachelor’s degree in Marketing, Business, or a related field.
• Fluency in Arabic is required.

Job Type: Full-time

Application Question(s):

• Have you managed lead generation campaigns for the real estate sector before?
• Which analytics/tracking tools have you used in your past roles?
• Which advertising platforms are you experienced with?

Language:

• Arabic (Required)