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Media Buying Manager مدير فريق التسويق الإلكتروني
JOB_REQUIREMENTS
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Responsibilities
- Develop and execute comprehensive media buying strategies across digital channels to maximize ROI.
- Lead, mentor, and manage the digital marketing team to achieve campaign objectives and KPIs.
- Negotiate with media vendors and platforms to secure optimal rates and placements.
- Monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
- Collaborate with creative, content, and analytics teams to ensure cohesive campaign execution.
- Allocate and manage budgets effectively, ensuring efficient use of resources.
- Stay updated on industry trends, emerging platforms, and best practices in media buying and digital marketing.
- Oversee the implementation of tracking and analytics tools to measure campaign effectiveness.
- Identify new opportunities for growth and expansion in digital media channels.
- Ensure compliance with industry regulations and company policies in all media buying activities.
- Minimum of 5 years of experience in media buying, digital marketing, or a related field.
- Proven track record of managing successful digital media campaigns.
- Strong leadership skills with experience managing and developing teams.
- Excellent negotiation and vendor management abilities.
- Proficiency in digital advertising platforms such as tiktok, snapchat, X, Google Ads, Facebook Ads Manager, and programmatic buying tools.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Exceptional organizational and project management skills.
- Strong communication and interpersonal skills.
- Ability to work onsite and collaborate effectively with cross-functional teams.
- Up-to-date knowledge of digital marketing trends and best practices.
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