Media Buying & Performance Marketing Specialist

Middle East Mattress Factory is seeking a highly skilled Media Buying & Performance Marketing Specialist with 3-5 years of hands on experience managing paid campaigns across major advertising platforms. The ideal candidate is data driven, strategic, and capable of executing and optimizing campaigns that deliver measurable business results. This role requires a deep understanding of digital advertising, audience targeting, campaign analytics, and SEO best practices.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across all major platforms: Meta, Google Ads, X (Twitter), Snapchat, TikTok, and LinkedIn.
• Monitor daily performance, adjust budgets, refine audiences, and optimize creatives to maximize ROI.
• Conduct A/B testing for ads, audiences, and landing pages to improve conversion rates and reduce acquisition costs.
• Analyze campaign data, prepare performance reports, and provide actionable insights for continuous improvement.
• Implement and maintain SEO strategies to enhance organic visibility and support paid efforts.
• Coordinate with internal teams to align marketing goals, messaging, and sales objectives.
• Track and measure KPIs including CPA, ROAS, CTR, engagement, and funnel conversion metrics.
• Stay updated on trends, algorithm changes, and new advertising opportunities across platforms.
• Manage remarketing, retargeting, and full funnel performance strategies for e commerce and lead generation campaigns.

Qualifications

• Private Health Insurance Training & Development Performance Bonus 3-5 years of experience in media buying and performance marketing.
• Proven success managing paid campaigns across Meta, Google Ads, X, Snapchat, TikTok, and LinkedIn.
• Strong working knowledge of SEO, keyword strategy, and on page optimization.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Hands on experience with tracking tools (Pixel, GTM, GA4) and attribution models.
• Ability to manage multiple campaigns simultaneously while meeting performance goals.
• Fluency in both Arabic and English preferred.
• E commerce and Social Media Agency experience strongly preferred.
• Case studies or examples of past successful campaigns.
• Any relevant certifications (optional but preferred).