Media & Data Senior Executive

Your purpose:

• Lead centralized marketing campaigns, including the development and execution of always-on strategies across search and social platforms
• Collaboration with General Distributors (GDs) to align and coordinate paid media marketing activities and strategic plans
• Optimize marketing dashboards, ensuring accurate data reporting
• Governance for Sponsorships and Donations, ensuring compliance with established guidelines and processes

Your Responsibilities:

• Full media planning for launch, tactical and brand campaigns in accordance with the Marketing Calendar and including budget steering, optimization and always-on reporting
• Proactive usage of new media formats and audiences in centralized media campaigns
• Coordinate the communication with General Distributors (GDs) on market launch and sales push needs and integrate GD needs into centralized campaigns
• Management of the GDMEC Academy Sessions and sharing of best practices in performance marketing
• Enhancement of marketing dashboards with new data sources and insights ( in collaboration with teamx agency)
• Close collaboration with CJOps and Sales teams on the project of Marketing & Sales Funnel connection
• Control and governance of all MB central sponsorships and donations in accordance with the Company Policy.
• Evaluation of new potential sponsorships in the region

Your profile:

Educational Background

Graduate / Post-Graduate degree in Marketing Communications, Marketing Intelligence or similar

Technical knowledge

• Minimum 3-4 years of experience in Marketing

• Experience in performance and digital marketing

• Experience in budget optimization and campaign strategy

• Ability to interpret KPIs (CPA, CTR, CVR, CPQL) and other performance metrics

• Comfortable with analytical tools (Google Analytics, GA4, Power BI) to build insights

• Solid project management experience and ability to prioritize and work on several projects simultaneously

• Ability to work with cross-functional teams, agencies, partners

• Automotive marketing experience is a plus

• Expertise in major paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager) is a plus

• Customer orientation, core understanding of the customer journey

Soft skills/individual competence

• Strong Analytical Skills, Strategic Thinking, Attention to details, Passion, Respect, Integrity, Discipline, Dedication, Commitment

• Communication Skills to present data and explain performance results

• Excellent English skills (in writing and verbally) is a must; Arabic and/or German a plus

• Be an advocate for positive change and work fluidly supporting an agile delivery methodology