Media Director

Do you bring a quantitative mindset to media planning, optimization, and performance measurement?

Are you motivated by building smarter, more efficient media strategies that truly make a difference?

If so, you may be the perfect fit for our One Senior Care family of businesses — including LIFE-NWPA, Mountain View PACE, and Buckeye PACE.

Job Summary:

As Media Director, you’ll lead media strategy and optimization across traditional and digital channels to help seniors access PACE services. This role is ideal for a highly analytical, numbers-driven professional who enjoys turning data into clear decisions. You’ll own media testing, budget allocation, and performance optimization, using evidence-based approaches to guide where and how we invest.

You’ll work closely with marketing, business intelligence, finance, and operations teams in a mission-driven healthcare environment where your work directly supports seniors and their caregivers.

Schedule:

First shift, full-time hours. This is a remote position, and specific work hours will be established in consultation with your supervisor.

Benefits:

• 9 Paid Holidays
• PTO starting at 3 weeks + 1 day per year (accrued from date of hire for full-time employees)
• Medical, Dental, & Vision
• Free Life and AD&D Insurance Plan
• Health Savings and Flexible Spending Accounts
• Short Term Disability Insurance
• Group Voluntary Term Life Insurance for Employee, Spouses, and Dependents
• Paid Parental Leave
• Tuition Reimbursement and Paid Training Opportunities
• Retirement Plan with company annual match
• Mileage Reimbursement at annual IRS rate as applicable

Duties and Responsibilities:

• Develop and manage media optimization strategies across traditional, digital, and lead nurture channels.

• Design and run test-and-learn experiments using Excel or similar tools to measure impact and statistical significance.

• Analyze results to improve performance, efficiency, and return on ad spend.

• Manage and optimize media budgets, creating clear roadmaps for spend and growth.

• Monitor and report on performance metrics such as ROAS, CAC, and engagement.

• Collaborate with cross-functional teams to align media insights with broader organizational goals.

• Identify new testing opportunities, data sources, and reporting improvements.

• Ensure all media and advertising activities follow PACE marketing guidelines and regulatory requirements.

Everyone’s journey is unique. Even if you haven’t done it all, your dedication to learning and helping others is what counts. With our training, mentorship, and career development programs, we’ll help you grow and succeed.

What Makes You a Great Fit:

• Highly quantitative and comfortable making decisions based on data.

• Confident owning budgets and moving from recommendations to action.

• Strong problem-solver who enjoys testing, learning, and improving results.

• Able to explain complex data in clear, practical terms.

• Detail-oriented, organized, and comfortable working independently.

• Motivated by mission-driven work that improves lives.

Education and Experience:

• Bachelor’s degree in Finance, Statistics, Mathematics, Economics, or a related field preferred.

• Candidates with strong quantitative experience from other educational backgrounds are encouraged to apply.

• Five or more years of experience in media optimization, analytics, or a similar data-driven role.

• Strong Excel skills, including modeling, hypothesis testing, and analysis without specialized software.

• Experience optimizing both traditional and digital media channels.

• Background in performance media or outcome-based modeling a plus.

• Experience in healthcare or other regulated industries a plus.

• Familiarity with SQL or Python for analysis a plus.

• Comfort presenting insights to non-technical audiences a plus.

Join Us!

At One Senior Care, you’ll be part of a compassionate team that makes a tangible difference in seniors’ lives — working together to keep participants safe, healthy, connected, and at home.

One Senior Care is an Equal Opportunity Employer. Employment is contingent upon successful completion of required background checks, health and safety screenings, and any clearances required for healthcare programs.