Media Executive

Your key responsibility in this role will be to support the media division and wider media team with their day-to-day duties relating to developing strategic channel/media approaches that routinely impress and excite clients.

About the Role

The key role of a media executive is to shape and execute effective advertising campaigns for clients. Your job will be to identify, advise how to reach target audiences; prepare media plans; launch campaigns; create reports and evaluate campaign performance. A report back to the wider team and the client on the findings and recommendations.

Responsibilities

• Ability to understand the client(s) brief; ask relevant questions and plan media channels.
• Media plan, recommendations based on client(s) objectives.
• To create and manage MSG sheet and cooperate closely with the creative agency ensuring timely receipt of material and go live dates.
• To track digital campaigns and connect with the tech team to ensure proper implementation.
• To follow up with media and creative agency on proper implementation of campaigns.
• Manage campaign launches; which includes client(s) expectations management in case of any delays/challenges etc.
• To ensure booking by administration team is timely and accurate.
• To prepare client status reports in the format required by the client e.g. Monday.com.
• To prepare reports and optimization recommendations in required format.
• Supervision of invoicing process.

Qualifications

• Bachelor's degree in marketing or a related field - which means that the talent can join the team and start immediately putting together media plans; reports; optimization recommendations; MSGs - for online, offline media.
• Proven working experience of at least years in media planning (online, offline).

Required Skills

• In-depth knowledge of advertising products; formats; channels and always up to date on any new products in market.
• Knowledge in the various Digital platforms (Programmatic, Display, Video, Social, Search).
• To develop post campaign reports, analysis for clients.
• Competitive monitoring, analysis.
• Preparing, presenting basic rationale for media plans and proposals.
• Feedback to develop self-awareness; strengths and address development area.
• Able to proactively raise issues to improve effective team working and collaboration.
• Able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Able to make valuable contributions to discussions and brainstorming sessions; providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect; listens to other perspectives; especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with peers, clients and all other stakeholders.
• Able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drive and a positive outlook when faced with challenges.